|
Sat,
June 2 |
|
| 6:30p – 8:00p |
Early Arriver's Reception
Sponsored by MindShare Strategies
(Hospitality Suite 253) |
| Sun,
June 3 |
|
| 8:00a - 12:00p |
TMCA Board & Officers Meeting
(Plaza A) |
| 12:30p - 2:30p |
TMCA Tennis Mixer
Sponsored by Business To Business Communications
(Vinoy Tennis Courts)
|
| 1:00p - 5:00p |
TMCA
Golf Scramble
(Vinoy Golf Club)
|
| 3:00p - 5:30p |
Conference Registration
(Lobby #2) |
| 4:30p– 5:30p |
New Conferee Session:
"Getting
The Most From Your TMCA Membership"
(Hospitality Suite 253) |
| 5:30p – 9:30p
|
"Beach Party" Welcoming Reception / Volleyball
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event 
(Tea Garden)
Sponsored by The Journal of Commerce and Traffic World |
| Mon,
June 4 |
|
| 7:30a – 8:30a |
Breakfast at The Expo
Sponsored by Norfolk Southern
(Vinoy Grand Ballroom Foyer) |
| 8:30a – 8:45a |
TMCA Welcome Session
(Vinoy Grand Ballroom) |
| 9:00a - 10:00a |
Keynote:
"Radical Innovation"
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keynote
(Vinoy Grand Ballroom)
|
| 10:00a - 11:30a |
The
Marketing Expo
(Vinoy Grand Ballroom Foyer) |
| 11:30a - 1:00p |
Luncheon Keynote:
“Leading With A Smile, Winning With Wit”
Sponsored by Roadway
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keynote
(Vinoy Grand Ballroom)
|
| 1:00p - 2:00p |
Executive Panel Discussion:
“Emarketing In The Fast Lane”
details
(Vinoy Grand Ballroom) |
| 2:30p - 5:00p |
Paddlewheel Riverboat Cruise of Tampa Bay
Boat will depart promptly at 2:30 from pier details
Sponsored by James Street Associates |
| 6:30p |
TMCA Networking Dine-Around
Make sure to sign up at the TMCA Registration Desk. All groups will depart from the hotel lobby.
details |
| Tues,
June 5 |
|
| 7:30a– 8:45a |
Interactive Workshops - Breakfast included
- Topic 1: “New Media – E-commerce, Web sites, Blogs and Beyond” (Vinoy Grand Ballroom)
- Topic 2: “Measuring PR Performance” (Thomasson Room)
- Topic 3: “Building Customer Relationships through CRM” (Vinoy Grand Ballroom)
- Topic 4: “Innovation – How To Create Anti-Vanilla Marketing” (Vinoy Grand Ballroom)
- Topic 5: “Strategies On A Shoestring Budget” (Vinoy Grand Ballroom)
- Topic 6:"Getting Your Associates Excited about Marketing Campaigns" (Vinoy Grand Ballroom)
- Topic 7: "Navigating the Treacherous Trade Show Seas" (Lassing Room)
- Topic 8: "How to Measure Marketing Investments" (Miller Room)
- Topic 9: "Using Communications to Align Employees to The Brand" (Vinoy Grand Ballroom)
- Topic 10: "High Ranks: Search Engine Optimization"
(Vinoy Grand Ballroom)
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workshops
|
| 8:45a – 9:00a |
Opening Session
(Vinoy Grand Ballroom)
|
| 8:45a - 9:00a |
“Marketing Executive of the Year” Award Presentation
(Vinoy Grand Ballroom) |
| 9:00a - 10:15a |
Keynote Session: “Radical Careering”
(Vinoy Grand Ballroom)
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keynote |
| 10:30a - 12:00p |
Breakout Sessions:
- Session 1: Best Practices in Marketing, Communications and Sales
(Lassing/Miller Room)
- Session 2: Best Practices in Marketing, Communications and Sales
(Vinoy Grand Ballroom)
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|
| 12:00p – 1:00p |
Networking Lunch on the Trade Show Floor
Sponsored by World Trade
(Vinoy Grand Ballroom)
|
| 1:00p– 2:00p |
Breakout Sessions:
- Session 1: “Selling Your Story to the Media”
(Avery/Chancellor Room)
- Session 2: “Driver Marketing: Recruiting Strategies”
(Lassing/Miller Room)
- Session 3: “Understanding the Transportation Industry's Top Challenges”
(Vinoy Grand Ballroom)
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sessions |
| 2:00p - 3:00p |
“Solving the Mystery of Lost Leads:
7 Steps to Improve Your Marketing and Sales ROI”
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session
(Vinoy Grand Ballroom)
|
| 3:00p - 5:00p |
Marketing Expo Teardown |
| 3:00p - 4:00p |
Workshop: “How To Make Presentations Work
For You”
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workshop
(Lassing/Miller Room) |
| 4:00p - 6:30p |
Free Time
|
| 6:30p – 9:30p |
TMCA Compass Awards
Reception (Vinoy Grand Ballroom Foyer)
Dinner & Program (Vinoy Grand Ballroom)
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events |
