Sally Hogshead has been described by the press as “audacious,” “intrepid,” a “mastermind.” Sally and her work have been covered by media including The New York Times, The Wall Street Journal, Working Mother, CNN, NBC, ABC, CBS, and Extra. Sally’s work as a Copywriter and Creative Director has won hundreds of awards and been featured on “Best Ads on TV.” Today, she is a speaker and consultant for companies wanting to identify and maximize their ultimate com­petitive advantage. She frequently works with agencies and corporations as a “S.W.A.T. Creative Director,” turbocharging branding and innovation.

Creative genius Bill Haggett, CEO of SweetSpots Media, is the idea person. His career has skyrocketed from directing and production, to entertainment management, and ultimately, to new media visionary. Haggett's ideas have the power to spark sales, to excite consumers, and ultimately, to grow businesses. What’s his secret? A rare ability to deliver three key elements: Opportunities, relationships, and solutions.

Tom Andel is Executive Editor for Logistics Management (LM) magazine. He has more than 25 years of experience covering materials handling, transportation, distribution, logistics, manufacturing, and supply chain management. Andel is best known to the supply chain industry for his many years as Chief Editor of Material Handling Management (MHM) magazine, a Penton Media publication.

Brian Everett has nearly 20 years experience in marketing and communications. As Senior Partner of MindShare Strategies, he manages the agency’s key accounts. Everett also was Director of Marketing Communications for C.H. Robinson Worldwide Inc. Everett serves on the Board of Directors of the International Association of Business Communicators (IABC) and the Council of Supply Chain Management (Twin Cities Roundtable), performs as the Executive Director for both TMCA and the National Strategic Shippers Transportation Council (NASSTRAC), and has published many articles on logistics issues in the national trade press.

Sean Fitzpatrick is Senior Client Strategis with KempGoldberg, working with their client management team to drive accounts from a high-level, strategic perspective. His daily focus is the impeccable delivery of the three products the agency provides: strategy, creative and a positive process. Part of this quest is the creation of clear, compelling presentations that close accounts, sell creative to client teams, report program results and keep the agency team informed and on board. A recent transplant to Maine from Los Angeles, Sean brings 10+ years of experience to his role at K|G, having developed and managed successful marketing programs for such household names as Amtrak, Marriott, AAA, Coldwell Banker and Kaiser Permanente.

Dennis Grim is Executive Producer and Strategist for MindShare Strategies, with a career in communications and marketing that spans 30 years. Heis also Executive Producer of Transportation Digest, Sound Business, and Sound Selling—direct audio marketing programs. He is active in communications programming, education and scholarship committees of numerous associations, including TMCA, NASSTRAC, the Business Marketing Association (BMA), the American Society of Transportation and Logistics, the Intermodal Association of North America, and The Traffic Club of Chicago.

Mike Horn and Fanny Stronach are partners in the advertising, marketing and public relations firm of Horn & Stronach. They each have more than 25 years in strategic marketing and advertising experience. Their agency’s transportation industry experience includes airlines, airports, trucking companies and trucking OEMs. For the last 15 years, the agency's principal transportation clients have been Volvo Trucks North America and Mack Trucks, Inc. The agency’s work has been recognized in local, regional and national competitions. Mike is an adjunct lecturer in advertising at Wake Forest University. Fanny has served on the advisory boards of Bryan School of Business at the University of North Carolina at Greensboro and the Walker College of Business at Appalachian State University.

Caroline Lyle serves as the Director of Marketing for McLeod Software, a leading provider of imaging, dispatch, accounting and operations management software for the trucking and logistics industries. With over 13 years of marketing experience in industries including banking, investments, and hospitality, Caroline is now an active member of the Transportation Sales & Marketing Association (TSMA) and the Transportation Marketing and Communications Association (TMCA). Since joining McLeod in September of 2006, her marketing efforts have contributed to a 37% increase in sales for the company.

Michael Madej is General Manager, eMedia Sales & Marketing
for IndustryWeek. He directs online sales and marketing activities for the IndustryWeek brand — and oversees IndustryWeek.com's online advertising, which includes banner ads, e-newsletter placements, sponsored white papers, and website category sponsorships. Madej leads IW's webcast business, producing over 50 sponsored online events that will attract more than 40,000 registrants and 25,000 attendees this year. He is also responsible for developing new eMedia products within the IndustryWeek portfolio.

A.J. Maestas is the founder of Navigate Marketing, an agency dedicated to the measurement and analysis of sponsorships and promotions. Maestas built his expertise while working for Yellow Transportation on their NASCAR sponsorship, at IEG as the Senior Manager of their valuation group, and most recently at rEvolution as their Director of Marketing. His professional experience includes working with the sponsors, properties and agencies of the NFL, NBA, MLB, NHL, AVP, NASCAR, IRL, Champ Car and NCAA. Maestas is also a frequent speaker at conferences and universities on the topic of sponsorship measurement and return on investment.

Michelle McManus is a marketing specialist with Ozburn-Hessey Logistics. She has been with OH Logistics since 2000.  She is responsible for all OH Logistics online marketing initiatives. McManus is the founder of the Middle Tennessee Blogger and Podcaster’s Group and maintains 8 personal blogs including This Is Smyrna, TN community blog. She attended Nashville State Tech where focused on computer programming, business management, and engineering. McManus also served in the U.S. Navy.