At A Glance

Tracks:

Strategy

Tactics

Best Practices

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Schedule At A Glance

Tracks: Strategy • Tactics • Best Practices

Sat, May 31
1:00p - 5:00p	TMCA Board & Officers Meeting (Boardroom)
6:30p – 8:00p	Early Arriver's Reception Sponsored by MindShare Strategies, Inc.
Sun, June 1
8:00a - 1:00p	TMCA Golf
8:00a - 11:00a	TMCA Tennis Mixer Details Sponsored by Business To Business Communications
2:00p - 4:00p	TMCA Committee Meetings (Education in Silver Sand Dollar I, Recognition in Silver Sand Dollar II)
3:00p - 5:30p	Conference Registration (Conference Center lobby)
4:30p– 5:30p	New Conferee Session: "Getting The Most From Your TMCA Membership"
5:30p – 7:30p	Welcoming Reception (Surf Club Patio) Sponsored by The Journal of Commerce/TrafficWorld
Mon, June 2
7:15a	Conference Registration (Conference Center lobby)
7:30a – 8:30a	Breakfast at The Expo Sponsored by CSX Intermodal
8:30a – 8:45a	TMCA Welcome Session (Ponte Vedra Ballroom)
8:45a - 10:00a	Keynote Session: "Why Great Leaders Break The Rules" (Ponte Vedra Ballroom) Details
10:00a – 11:30a	The Marketing Expo (Tarpon Room Patio)
11:30a – 12:45p	Networking Luncheon & Recognition Ceremony "Marketing Executive of the Year" Awards Presentation (Terrace Room)
1:00p – 2:00p	Breakout Sessions Details Session 1: CMO Panel Discussion "How to Develop the Mind of a Strategist" (Ponte Vedra Ballroom) Session 2: "Research to Create Marketing that Rocks!" (Silver Sand Dollar) Session 3: Best Practices in Driving Sales "Exel Transportation sales collateral development" (Lagoon Room)
2:00p – 2:15p	Break at the Marketing Expo
2:15p – 3:15p	Breakout Sessions Details Session 1: Create A Customer-Focused Marketing Plan (Ponte Vedra Ballroom) Session 2: Panel Discussion: "The Rules of the Game: Generating Great Leads for Greater ROI” (Silver Sand Dollar)
3:15p – 6:00p	Networking Event Jacksonville Port Authority Tour Details
7:00p	TMCA Networking Dine-Around Details
Tues, June 3
7:30a – 8:30a	Interactive Dialogue Workshops - Breakfast included Details Topic 1: “Search Engine Optimization” Topic 2: “Going Green: Environmental Awareness Strategies” Topic 3: “Community Involvement and Marketing” Topic 4: “Dealing With The Driver Shortage: Recruiting, Retaining, and Beyond” Topic 5: “Intranet Strategies/Workforce Engagement” Topic 6: “Messaging: How To Address Issues To Various Audiences” Topic 7: “New Tactics: Breaking Away From the Traditional" Topic 8: “How To Best Communicate Via Email” Topic 9: “Managing Communication As A Business Asset” Topic 10: "CRM Best Practices" Topic 11: "Managing Your Career"
8:30a – 8:45a	Break
8:45a – 10:00a	Panel Discussion with Shippers and Providers Details “Today’s Customers: Reacting To Their Needs”
10:00a - 10:30a	TMCA Marketing Expo
10:30a - 11:30p	Breakout Sessions: Details Session 1: Panel: “Get the Most From Your Agency” (Ponte Vedra Ballroom) Session 2: “From Archetype to Brand Story” (Silver Sand Dollar) Session 3: Best Practices in Advertising "This Is My Ride" Advertising Campaign (Lagoon Room)
11:30p – 1:00p	The Marketing Expo & Networking Lunch (Terrace A & B)
1:00p– 2:00p	Breakout Sessions Details Session 1: Panel: “Beyond Profits: The Marketing Value of Corporate Responsibility” (Ponte Vedra Ballroom) Session 2: “Transitioning the Magic of Technology to Full Marketing Automation” (Silver Sand Dollar) Session 3: Best Practices in Media Relations "YBI Viaduct Replacement Public Awareness" DriveCam: "Teen Safe Driver Program" (Lagoon Room)
2:00p – 2:15p	Break
2:15p - 3:15p	Breakout Sessions Details Session 1: Panel Discussion “Meet The Press” (Ponte Vedra Ballroom) Session 2: “Crisis Communications ” (Silver Sand Dollar) Session 3: Best Practices-Integrated Programs (Lagoon Room)
3:15p – 3:30p	Break
3:30p - 4:30p	Closing Session: "Understanding Buyer Behavior and Building Relationships" Details" (Ponte Vedra Ballroom)
3:30p - 5:00p	Marketing Expo Teardown
4:30p - 6:30p	Free Time
6:30p – 9:30p	Compass Awards Reception, Dinner & Program Details (Ponte Vedra Ballroom)