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Schedule At A
Glance
Tracks: Strategy • Tactics • Best Practices
Sat, May 31
1:00p - 5:00p
TMCA Board & Officers Meeting (Boardroom)
6:30p – 8:00p
Early Arriver's Reception Sponsored by MindShare Strategies, Inc.
Sun,
June 1
8:00a - 1:00p
TMCA
Golf
8:00a - 11:00a
TMCA Tennis Mixer Details Sponsored by Business To Business Communications
2:00p - 4:00p
TMCA Committee Meetings
(Education in Silver Sand Dollar I, Recognition in Silver Sand Dollar II)
3:00p - 5:30p
Conference Registration (Conference Center lobby)
4:30p– 5:30p
New Conferee Session:
"Getting
The Most From Your TMCA Membership"
5:30p – 7:30p
Welcoming Reception (Surf Club Patio)
Sponsored by The Journal of Commerce/TrafficWorld
Mon,
June 2
7:15a
Conference Registration (Conference Center lobby)
7:30a – 8:30a
Breakfast at The Expo Sponsored by CSX Intermodal
8:30a – 8:45a
TMCA Welcome Session (Ponte Vedra Ballroom)
8:45a - 10:00a
Keynote Session: "Why Great Leaders Break The Rules"
(Ponte Vedra Ballroom)Details
10:00a – 11:30a
The
Marketing Expo (Tarpon Room Patio)
11:30a – 12:45p
Networking Luncheon & Recognition Ceremony "Marketing Executive of the Year" Awards Presentation
(Terrace Room)
1:00p – 2:00p
Breakout SessionsDetails Session 1: CMO Panel Discussion
"How to Develop the Mind of a Strategist"
(Ponte Vedra Ballroom)
Session 2: "Research to Create Marketing that Rocks!" (Silver Sand Dollar) Session 3: Best Practices in Driving Sales
"Exel Transportation sales collateral development"
(Lagoon Room)
2:00p – 2:15p
Break at the Marketing Expo
2:15p – 3:15p
Breakout SessionsDetails Session 1: Create A Customer-Focused Marketing Plan
(Ponte Vedra Ballroom)
Session 2: Panel Discussion: "The Rules of the Game: Generating Great Leads for Greater ROI”
(Silver Sand Dollar)
3:15p – 6:00p
Networking Event
Jacksonville Port Authority Tour Details
Interactive Dialogue Workshops - Breakfast included Details Topic 1: “Search Engine Optimization” Topic 2: “Going Green: Environmental Awareness Strategies”
Topic 3: “Community Involvement and Marketing”
Topic 4: “Dealing With The Driver Shortage: Recruiting, Retaining, and Beyond”
Topic 5: “Intranet Strategies/Workforce Engagement” Topic 6: “Messaging: How To Address Issues To Various Audiences” Topic 7: “New Tactics: Breaking Away From the Traditional" Topic 8: “How To Best Communicate Via Email” Topic 9: “Managing Communication As A Business Asset” Topic 10: "CRM Best Practices" Topic 11: "Managing Your Career"
8:30a – 8:45a
Break
8:45a – 10:00a
Panel Discussion with Shippers and ProvidersDetails
“Today’s Customers: Reacting To Their Needs”
10:00a - 10:30a
TMCA
Marketing Expo
10:30a - 11:30p
Breakout Sessions:Details Session 1: Panel: “Get the Most From Your Agency” (Ponte Vedra Ballroom)
Session 2: “From Archetype to Brand Story” (Silver Sand Dollar) Session 3: Best Practices in Advertising "This Is My Ride" Advertising Campaign (Lagoon Room)
11:30p – 1:00p
The
Marketing Expo & Networking Lunch
(Terrace A & B)
1:00p– 2:00p
Breakout SessionsDetails Session 1: Panel: “Beyond Profits: The Marketing Value of Corporate Responsibility” (Ponte Vedra Ballroom)
Session 2: “Transitioning the Magic of Technology to Full Marketing Automation” (Silver Sand Dollar) Session 3: Best Practices in Media Relations "YBI Viaduct Replacement Public Awareness" DriveCam: "Teen Safe Driver Program" (Lagoon Room)