Tuesday, June 3
7:30a - 8:30a (Breakfast included)

Your choice of 12 topics (with descriptions below):

• Topic 1: “Search Engine Optimization”
• Topic 2: “Going Green: Environmental Awareness Strategies”
• Topic 3: “Community Involvement and Marketing”
• Topic 4: “Dealing With The Driver Shortage: Recruiting, Retaining, and Beyond”
• Topic 5: “International Marketing: The Do’s and Don’ts”
• Topic 6: “Intranet Strategies and Workforce Engagement”
• Topic 7: “Messaging: How To Address Issues To Various Audiences”
• Topic 8: “New Tactics: Breaking Away From Traditional Marketing"
• Topic 9: “How To Best Communicate Via Email”
• Topic 10: “Managing Communication As A Business Asset”
• Topic 11: "CRM Best Practices"
• Topic 12: "Managing Your Career"

Topic 12: Managing Your Career
In uncertain times like these, career management is on everyone’s mind. Whether is a more shallow job pool or an increasingly competitive labor market, marketers must take control of there future. The breakfast discussion will engender a dialog among participants on the best practices in career management including:

• Networks and networking
• Executive recruiters and headhunters
• Associations and social networks
• Outside training and companies that are know as great training organizations
• Your personal brand
• Titles and reporting structure; why they matter
• Additional resources that participants can use

Session host: Tom Nightingale, CMO, Con-way

Tracks: Strategy • Tactics • Best Practices