Today's buyers are more sophisticated, better informed, and have immediate access to information to make their purchases. To remain competitive, transportation companies must become equally sophisticated in their approach to marketing and presenting their value proposition.

The 2008 TMCA Marketing Conference & Expo will take a closer look at what it takes to be successful in today's marketing landscape. Nowhere else will today's transportation marketing professionals find what they need to be successful:

• Over 40 sessions in three tracks: Strategic, Tactical, and Best Practices
• Practical sessions cover broad topics in Marketing, Sales, and Communications
• Education for all levels, from Entry-level and Mid-Management to Chief
  Marketing Officers
• More than a dozen Interactive Dialogue Workshops
• Networking with other marketing peers and industry media
• Access to valuable resources through a Comprehensive Marketing Expo

Tracks: Strategy • Tactics • Best Practices

Topics Include: