| Knowledge: A forum to learn.
TMCA attracts the best and brightest in transportation
marketing. It enables you to stay abreast of emerging
trends, industry news, and market changes through
a number of ways:
- On The Move, TMCA’s member
newsletter, provides regular feature articles
on ways to effectively create more impact in
your transportation marketing, sales, and communications
strategies.
- The Insider, TMCA’s electronic
newsletter, is packed with information on the
latest industry issues, best practices, and
member news.
- Best
Practices in Transportation Marketing,
a collection of successful marketing, sales
and communications case studies ... how transportation
organizations identified key needs, set business
goals, overcame obstacles, budgeted resources
and measured success.
- Various
events, including the Annual Conference
and Marketing Expo, the TMCA Marketing Bootcamp,
and regional seminars.
- Webcasts ... online educational options where
you can learn about hot topics in the convenience
of your own office.
- This Web site features a robust library of
valuable resources and research, including relevant
white papers, best practices, archives of feature
articles, and industry statistics on transportation
marketing.
- Access the TMCA Resource Center, a service
that gathers distributes industry research,
articles, and other valuable information.
|
