Communications

Unique Shapes and Eye-Catching Creative Now Used in Direct Mail. Customized MarketMail (CMM) proven to grab and keep your customer's attention! > More

Direct Mail Bounces Back - But Make Sure You Pack The Punch. BTB marketers are returning to direct mail to reach spam-weary prospects. (Available to all Web site visitors) > More

Direct mail tactics for greater response. Response rate, order rate, Nixie rate, percentage cost to billing, percentage cost to sales — just some of the measurements for any campaign. Follow these specific techniques and have a dramatic impact on your success. (Members Only Center, Click "Archives") > More

CAN-SPAM Act of 2003: The Do's and Don'ts
In Jan. 1, 2004, The CAN-SPAM Act of 2003 marshalled U.S. federal law against spammers. If you're a transportation or logistics organization involved in using e-mail as part of your marketing and communication initiatives, make sure to follow the new rules! If not, you could be asking for trouble. > More

Creating an e-mail campaign with impact. Creative and tactical tips to make sure your e-mail campaign is effective and results-oriented. (Members Only Center, Click "Archives") > More

Regional Transportation District in Denver: An Ad Campaign Where Less May Be More. TMCA offers a successful case study where there's simple, "no clutter" creative that generates results. (Members Only Center, Click "Archives") > More

7 steps for creative marketing. There are critical steps for creating successful marketing, according to Jay Levinson, who is author of the best-selling marketing series in history, Guerrilla Marketing, and consultant for TMCA. He provides these ideas to create your successful marketing. (Members Only Center, Click "Archives") > More

Media Relations/PR

Emerging Trends With The Industry Media. Take a closer look at the media within transportation and logistics, the evolving role of the media, and how PR practitioners can best work with the media. (Members Only Center, Click "Archives") > More

The nuts and bolts of media relations: Making the pitch and following through. Michael Levans, Chief Editor for Logistics Management magazine, spoke at a recent TMCA Marketing Bootcamp. His PowerPoint presentation will provide practical tips on how to maximize your ability to generate industry-wide media coverage. > Download now (right-click on link and select "Save Target As")

The strategy behind media relations. Whether you’re in the public or private sector, involved with passenger transit or freight transportation, there are many considerations on how and even if to work with the media. (Members Only Center, Click "Archives") > More

Five rules when engaging in media relations.
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Measurement At The Speed Of Business. Angela Sinickas, ABC, a regular advisor to TMCA and speaker at its conferences, suggests what you should consider in terms of "Snapshot Metrics." > More

Internal communications and training. Case study on how Delta Airlines turned employee learning into a game. (Members Only Center, Click "Archives") > More