Marketing

Creating a solid brand that reaches its full potential. Brian Everett, Senior Partner of MindShare Strategies and TMCA Executive Director, spoke at a recent TMCA Marketing Bootcamp. His PowerPoint presentation addresses the importance of an organization's brand, and how to effectively build it.
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Measuring your corporate brand value. There are many ways brands can be valued - ranging from “consumer brand equity” to hard-nosed financial methods. > More

Industry adopts a new definition of marketing. The American Marketing Association has updated its definition of marketing to put stronger emphasis on customer relationships. TMCA considers adopting the new definition. > More

Get out the measuring stick: Tools to evaluate ROI. Merry Elrick of DataDriven MarCom, Inc. spoke at a recent TMCA Marketing Bootcamp. Her PowerPoint presentation shows you the steps to take in order to determine your return on investment.
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It's in the numbers: The ins and outs of market research. Market research is a critical tool in today’s marketing arena. Learn more about its value and how to do it right. (Members Only Center, Click "Archives") > More

7 steps for creative marketing. There are critical steps for creating successful marketing, according to Jay Levinson, who is author of the best-selling marketing series in history, Guerrilla Marketing, and consultant for TMCA. He provides these ideas to create your successful marketing. (Members Only Center, Click "Archives") > More

Creating an e-mail campaign with impact. Creative and tactical tips to make sure your e-mail campaign is effective and results-oriented. (Members Only Center, Click "Archives") > More

W@rning: Know e-mail regulations before you press send! Rules for solicited and unsolicited email. (Members Only Center, Click "Archives") > More

E-Mail Statistics Today (Members Only Center, Click "Archives") > More

The Customer Centric Approach: Connecting Marketing & Sales. Mike Bosworth, famed author and speaker, has worked with TMCA to help sales and marketing executives refine how they sell complex and intangible services such as transportation and logistics. A key is getting sales and marketing to effectively work together. (Members Only Center, Click "Archives") > More

The symbiotic relationship between marketing and sales. Nothing happens until something is sold. Yet, without the Marketing Department, the sales force would not have the leads, the collateral, the market intelligence, or the pricing to sell. How can you best make this relationship work? (Members Only Center, Click "Archives") > More

The Wisdom of 80/20: Words from Joe Calhoon
Apply the 80/20 rule to your team. If your whole team is spending 80% of its time to get 20% of its results, don't you suppose there's some work in there that could be eliminated or reduced? Do you think investing a little bit of time to eliminate a lot of unnecessary work would be helpful? Of course it would! Joe Calhoon shares some advice on how to apply this universal rule to get results. > More

Marketing Accountability. It’s one thing to ask marketers to justify expenses on their well-researched, thoroughly contemplated marketing programs. It’s another thing to impose accountability and responsibility for such expenditures onto those marketers in an effort to direct connect with the overall business plan. > More


Prioritize! Getting All You Can, Using What You've Got. Joe Calhoon reveals the secrets to getting all you can but improving what you got. (Members Only Center, Click "Archives") > More