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Total Documents: 70
 
 
2008 Articles
 
PDF A content analysis of advertising in a global magazine across seven countries View Abstract
PDF B2B e-marketplaces: a typology by functionality View Abstract
PDF Brand globally, market locally View Abstract
PDF Building a winning culture View Abstract
PDF Building brands using direct marketing – a case study View Abstract
PDF Capturing the unique value of services: why pricing of services is different View Abstract
PDF Change management: the role of internal communication and employee development View Abstract
PDF Competitive advantage through sponsorship View Abstract
PDF Conceptualizing and researching employer branding View Abstract
PDF Corporate communication in the emerging network economy View Abstract
PDF Correlates of successful brand advertising in China View Abstract
PDF Creating the brand-driven business: the CEO must lead the way View Abstract
PDF Cultural differences in brand designs and tagline appeals View Abstract
PDF Developing a benchmark for company-wide sales capability View Abstract
PDF Does direct marketing need to have a direction? View Abstract
PDF Does sustainability sell View Abstract
PDF Employee communications: how technology impacts on practice View Abstract
PDF Ethical branding and corporate reputation View Abstract
PDF Gaining employee trust after acquisition View Abstract
PDF Guidelines for CEO speak: editing the language of corporate leadership View Abstract
PDF Implications for global advertising strategies View Abstract
PDF International direct marketing strategies: a US-European comparison View Abstract
PDF Intranets and employee communication: RP behind the firewall View Abstract
PDF Market orientation versus innovation culture: two routes to superior brand performance View Abstract
PDF Market orientation, brand investment, new service development, market position, and performance for service organizations View Abstract
PDF Market share is not enough: why strategic market positioning works View Abstract
PDF Marketing is everything: the view from the street View Abstract
PDF Online branding: the case of McDonalds View Abstract
PDF Scanning for market threats View Abstract
PDF Strategies for successful CRM implementation View Abstract
PDF Supply chain risk management and performance View Abstract
PDF The effect of brand extension strategies upon brand image View Abstract
PDF The extent of technology usage and salespeople: an exploratory investigation View Abstract
PDF The globalization of Chinese brands View Abstract
PDF The interplay between quality improvement principles and the employee communications process View Abstract
PDF Understanding international branding: defining the domain and reviewing the literature View Abstract
PDF Value-adding communication: Innovation in employee communication and internal marketing View Abstract
 
 
 
 
 
2007 Articles
 
PDF A model of B2B e-commerce, based on connectivity and purpose View Abstract
PDF Achieving consumer focus in supply chains View Abstract
PDF Achieving marketing ROI -- finally View Abstract
PDF An approach to mastering the marketing mix View Abstract
PDF An exploration of relational customers’ response to service failure View Abstract
PDF Analysing Google rankings through search engine optimization data View Abstract
PDF Business-to-business marketing: What is important to the practitioner? View Abstract
PDF Change communication: Using strategic employee communication to facilitate major change View Abstract
PDF Corporate social responsibility: WalMart, Maersk and the cultural bounds of representation in corporate web sites View Abstract
PDF Corporate strategic marketing: a new task for top management View Abstract
PDF Does brand trust matter to brand equity? View Abstract
PDF Effective marketing of small brands: niche positions, attribute loyalty and direct marketing View Abstract
PDF Electronic marketing, the new kid on the block View Abstract
PDF Framing strategic communication for the growth-orientated organization View Abstract
PDF Global internet use and access: Cultural considerations View Abstract
PDF Hispanics and direct marketing advertising View Abstract
PDF In search of relevance and rigour for research in marketing View Abstract
PDF Insights from practice: Is your organisation ready for beyond budgeting? View Abstract
PDF Just friends, good acquaintances or soul mates? An exploration of web site connectedness View Abstract
PDF Kotler and Borden are not dead: myth of relationship marketing and truth of the 4Ps View Abstract
PDF Online branding View Abstract
PDF Page ranking and topic-sensitive page ranking: micro-changes and macro-impact View Abstract
PDF Positioning and branding your organization View Abstract
PDF Silence of the Brands View Abstract
PDF Strong brands and corporate brands View Abstract
PDF Supply chain management: The re-Integration of marketing issues in logistics theory and practice View Abstract
PDF The end of mass marketing: or, why all successful marketing is now direct marketing View Abstract
PDF The fundamentals of standardizing global marketing strategy View Abstract
PDF The impact of Porter strategy types on the role of market research and customer relationship management View Abstract
PDF The relationship between marketing strategies and performance in an economic crisis View Abstract
PDF Tradition and innovation: the China business communication study View Abstract
PDF What are the essential capabilities of marketers? View Abstract
 
 
 
 

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