| TMCA
2004 CONFERENCE PROGRAM ANNOUNCED
TMCA
RECOGNIZES GREG REID AS 2003 TRANSPORTATION MARKETING EXECUTIVE
OF THE YEAR
TMCA
ELECTS 2003-04 BOARD MEMBERS AND VICE PRESIDENT
TMCA
ANNOUNCES AWARD RECIPIENTS FOR OUTSTANDING MARKETING AND COMMUNICATIONS
TRANSPORTATION
MARKETING AND COMMUNICATIONS CONFERENCE PROGRAM ANNOUNCED
TMCA
ANNOUNCES MARKETING COMMUNICATION AWARD CALL FOR ENTRIES
TMCA
ELECTS NEW BOARD OF DIRECTORS AND OFFICERS
TMCA
ANNOUNCES 2002 TRANNY AWARD RECIPIENTS FOR OUTSTANDING COMMUNICATION
TMCA
WILL HOST AN EVENING WITH THE PRESS AT ITS ANNUAL CONFERENCE
IN JUNE
2002 TMCA CONFERENCE ANNOUNCED
TMCA
ANNOUNCES 2002 CALL FOR TRANNY AWARD ENTRIES
ADVISORY COUNCIL ANNOUNCED BY TMCA
NEW
BOARD MEMBERS AND VICE PRESIDENT ELECTED TO TMCA LEADERSHIP
2001
TRANNY AWARD WINNERS ANNOUNCED BY TMCA
TMCA
ANNOUNCES LOCALE OF ANNUAL MARKETING & COMMUNICATIONS
CONFERENCE
TMCA
ANNOUNCES 2000
PROFESSIONAL SCHOLARSHIP RECIPIENT
2000
AWARD WINNERS FOR OUTSTANDING COMMUNICATION ANNOUNCED
EXCELLENT
PROFESSIONAL DEVELOPMENT & NETWORKING TOOK PLACE AT RECENT
ANNUAL CONFERENCE
NEW
CANDIDATES ELECTED TO TMCA BOARD OF DIRECTORS
1999
AWARD WINNERS FOR OUTSTANDING COMMUNICATION ANNOUNCED
TRANSPORTATION
MARKETING AND COMMUNICATIONS CONFERENCE PROGRAM ANNOUNCED
TMCA
2004 ANNUAL CONFERENCE ANNOUNCED
(MINNEAPOLIS)—The
Transportation Marketing & Communications Association
(TMCA) announces that its eighth annual conference and educational
forum will be held May 2-4, 2004, at the Miramonte Resort,
near Palm Springs, Calif. The 2004 Conference theme, “Creating
The Edge,” will help professionals leverage marketing, sales
and communications strategies in order for their organizations
to be more competitive in the marketplace. This event will
feature a broad agenda of interactive sessions, workshops,
and presentations supported by a unique line-up of keynote
speakers, session presenters and facilitators for mid- to
upper-level marketing and communications professionals.
TMCA is the only
association that exclusively meets the professional development
and networking needs of marketing, sales and communications
practitioners in all modes of freight or passenger transportation.
Also on the schedule is an awards gala on May 4 to honor recipients
of TMCA’s coveted “Tranny” award. Call for entries for the
2004 awards program will be made in December.
“This annual event
is the ideal opportunity for marketing, sales and communications
professionals to be exposed to new ideas and concepts that
help them to be more effective in their jobs,” said Ray Venturino,
current TMCA president and assistant vice president of marketing
for P&O Nedlloyd. “It also presents an opportunity for
practitioners to interact and exchange ideas with their industry
peers in a friendly, relaxed and informal environment. The
payback for this professional development investment is invaluable.”
The conference
registration fee is only U.S. $495 for TMCA members or $690
for non-members who take advantage of the “early bird discount”
and register before March 19, 2004. After this date, the conference
registration fee is $545 for members or $740 for non-members.
The non-member rate also includes annual membership dues for
an entire year. The registration fee for guests is $165. To
register for the conference, contact the TMCA offices at 952/442-5638
ext. 5, or visit the association’s Web site at www.TMCAtoday.org.
###
TMCA
RECOGNIZES GREG REID AS 2003 TRANSPORTATION MARKETING EXECUTIVE
OF THE YEAR
A photo of Gregory
Reid is available.
(MINNEAPOLIS)—The Transportation Marketing
& Communications Association (TMCA) recently announced
at its annual conference that Greg Reid, senior vice president
and chief communications officer of Yellow Corp., has been
named the “2003 Transportation Marketing Executive of the
Year.”
This is the first year TMCA has presented
this award to recognize a professional who has demonstrated
an understanding of the valuable roles that marketing, sales
and communications play in the success and profitability of
an organization. With nominations made by members at large,
TMCA considered more than 15 potential executive candidates
for this recognition. All considered candidates were required
to be senior marketing leaders within the North American transportation
industry, have demonstrated ongoing excellence in the field
of transportation or logistics marketing, and have overall
responsibility for managing or executing marketing, sales
or programs during the 2002 calendar year.
“Greg Reid embodies the leadership, professionalism
and strategic creativity that every marketing executive must
have in order to successfully leverage marketing to make things
happen for their organizations,” said Brian Everett, TMCA’s
executive director. “More and more transportation companies
are realizing the value and results that can be generated
through strategic marketing professionals such as Mr. Reid.”
Reid is responsible for brand and marketing
strategy, and communications for all operating subsidiaries
of Yellow Corp. In addition, he maintains responsibility for
public, government and community relations. Among his accomplishments
in 2002, Reid provided steering committee leadership for ongoing
corporate strategy development; led the development of the
communications plan for the successful launch of Meridian
IQ, the non-asset-based Yellow subsidiary; encouraged further
development of Yellow’s biannual Transportation Conference
that brings together customers and employees with such outstanding
speakers as Rudy Giuliani, Jim Collins and Tom Peters; and
elevated the profile of professional drivers within Yellow
by promoting the National Truck Driving Championships. Prior
to joining Yellow in 1997, Reid held management positions
with Procter & Gamble, Bristol-Myers, Shaklee, Memorex,
and Ryder Logistics. He holds a BBA degree in marketing from
the University of Cincinnati, and also serves on a variety
of board, including NCR Transportation, Arizona State University
Center for Services Marketing & Management, and the TMCA
Advisory Council.
TMCA
ELECTS NEW BOARD MEMBERS AND VICE PRESIDENT
(MINNEAPOLIS)—The
Transportation Marketing & Communications Association
(TMCA) announced that its membership recently elected five
new members to its board of directors for two-year terms.
In addition, Bruce Winslow, Manager of Public Relations and
Advertising for Union Tank Car Company, was elected as the
association’s new vice president during 2003-04, to eventually
succeed as president during 2004-05. Additional officers for
2003-04 are Ray Venturino, assistant vice president of P&O
Nedlloyd, as the association’s president; Denny Grim of Business
To Business Communications as treasurer; and Dave Doherty,
vice president of marketing for AGAPE Marketing Solutions
as secretary.
The TMCA
membership ratified the nominated slate in late May via electronic
vote. Newly elected members to the board of directors include
George Abernathy, senior vice president of NTE; Clayton Boyce,
publisher and editor-in-chief of Traffic World magazine; Tonya
Maxey, vice president of advertising and promotion for FedEx
Freight East, Inc.; Thomas “Woody” Mosgers, marketing and
special projects administrator for Chicago’s Regional Transportation
Authority; and Tom Nightingale, vice president of corporate
marketing for Schneider National, Inc. Existing board members
who will be completing their second term are Cyndi Darlington,
senior director of sales and marketing for Amtrak; Carol Eidson,
national sales director of World Trade magazine; John Ferguson,
director of sales and marketing for PBB Global Logistics;
Joseph Leppert III, formerly group vice president of Union
Pacific Railroad; and Edward Moritz, vice president of marketing
for Con-Way Transportation Services.
“We’re
pleased to have such a talented and reputable group of individuals
on our leadership team,” said Brian Everett, TMCA’s executive
director. “This group represents the diversity of our growing
membership—people in a variety of roles, including marketing,
sales and communications. They also represent the many market
segments of our membership, ranging from carriers of all modes
to technology companies, third-party logistics providers,
port authorities, and passenger transit organizations.” TMCA
is the only association to provide services, professional
development and networking value exclusively to marketing,
sales and communications professionals in all modes and market
segments of North American transportation.
TMCA
ANNOUNCES AWARD RECIPIENTS FOR OUTSTANDING MARKETING AND COMMUNICATIONS
A
photo of all recipients at the Tranny Awards Banquet is available.
MINNEAPOLIS
June 2, 2003 – The Transportation Marketing & Communications
Association (TMCA) announces recipients of the 2003 “Tranny”
Awards program, which recognizes North American transportation
companies that have developed creative, strategic marketing
and communications in one of nine categories. Tranny recipients
will be honored at a banquet June 17, during TMCA’s Annual
Conference and Educational forum at Hilton Head Island, S.C.
This year,
recipients of TMCA’s Tranny Award represented many diverse
industry segments, including carriers of all modes, logistics
companies, technology innovators, industry suppliers, and
transit authorities. This year, TMCA received 130 total entries
in the Tranny program, of which 20 received awards of excellence
and 45 received awards of merit. Recipients include:
Integrated
Communications Program category. Canadian Pacific Railway,
Yellow Corp., Chicago Transit Authority, Dallas Area Rapid
Transit, Riverside Transit Agency, Santa Clara Valley Transportation
Authority, PBB Global Logistics, and United Airlines received
awards of excellent. Amtrak, Rand McNally, FedEx Freight East,
Regional Transportation Commission, Massachusetts Bay Transportation
Authority, Castrol GTX, and Rochester-Genesee Regional Transit
received awards of merit.
Singe
Advertisement category. Amtrak received an award of excellence.
Crowley Maritime Corp. and Canadian Pacific Railway received
awards of merit.
Advertising
Campaign category. United Parcel Service and the City of Tempe
received awards of excellence. Amtrak, Norfolk Southern, Washington
Metro Area Transit Authority, MTA New York City Transit, New
Jersey Transit, FedEx Express, Canadian Pacific Railway, Canadian
National Railway, Chicago Transit Authority, and the Port
of New Orleans received awards of merit.
Direct
Mail category. GATX Rail received an award of merit.
Communications
Collateral category. Spirit Airlines and the Regional Transportation
Authority received awards of excellence. Community Transit,
Greater Toronto Airports Authority, Clark County Dept. of
Aviation, New Jersey Transit, Virginia Railway Express, and
Southeastern Freight Lines received awards of merit.
Publications
category. Pinellas Suncoast Transit Authority, Old Dominion
Freight Line, and PBB Global Logistics received awards of
excellence. GATX Rail, Greater Toronto Airports Authority,
New Jersey Transit, Dynamex, Inc., and FedEx Freight East
received awards of merit.
Electronic
Media category. The Port Authority of Allegheny County, Old
Dominion Freight Line, PBB Global Logistics, and Community
Transit received awards of merit.
Audio
Visual category. Roadway Express and FedEx Freight East received
awards of excellence. Old Dominion Freight Line, Canadian
Pacific Railway, and PBB Global Logistics received awards
of merit.
Special
Events category. Spirit Airlines, Amtrak, PBB Global Logistics
and Canadian Pacific Railway awards of merit.
There
are several reasons why individuals enter this awards competition,
according to Cyndi Darlington, senior director of sales and
marketing for Amtrak, who is also chairperson of the 2003
Tranny Awards Program. “It’s an opportunity for a company
to showcase its best marketing and communications work, receive
recognition from peers, and benchmark work against others
in the industry,” she said. “It’s also a way to receive valuable
feedback from professionals who review your work.”
Entries
in this year’s competition qualified if they focused on organizational
communication within the freight or passenger transit industries,
and were produced for primary use from Jan. 1 through Dec.
31, 2002. For more information on TMCA and next year’s Tranny
competition, visit TMCA online at www.TMCAtoday.org or contact
the TMCA Office at 952/442-5638.
TRANSPORTATION
MARKETING AND COMMUNICATIONS CONFERENCE PROGRAM ANNOUNCED
MINNEAPOLIS-
Feb. 24, 2003 -- The
Transportation Marketing & Communications Association
(TMCA) recently announced that its seventh annual conference
will be held June 15-17, 2003, at the Four-Diamond Crowne
Plaza Resort on Hilton Head Island, S.C.
This year's
conference program is designed to help marketing, sales and
communications practitioners in the North American transportation
industry learn how to develop and implement strategies that
can generate measurable results quickly for their organizations.
The theme for the 2003 conference is "Get Results Now!"
Jay Conrad
Levinson, founder and author of "Guerrilla Marketing"
and 28 other business books to create the best-selling marketing
series in history, will be the keynote speaker for this event.
In addition, the conference will feature more than 25 sessions
and case studies covering such topics as one-to-one marketing,
sales techniques, direct mail, public relations, advertising,
crisis communications, e-marketing, and internal communications.
Conference presenters and panelists are from organizations
that include CSX Transportation, Norfolk Southern Corp., nAL
(formerly North American Logistics), Amtrak, United Airlines,
AirTran Airways, and Con-Way Transportation Services.
TMCA is the only association that exclusively meets the professional
development and networking needs of marketing, sales and communications
practitioners in all modes and market segments of freight
or passenger transportation. Also on the schedule is an awards
banquet on June 17 to honor recipients of TMCA's well-respected
"Tranny" award.
"This
conference is an excellent opportunity for marketing and communications
professionals to develop personally and professionally,"
said Woody Mosgers, current TMCA president, who is the marketing
administrator for Chicago's Regional Transportation Authority.
"It presents a wonderful chance to gain new ideas, skills
and knowledge from experts in the field. It's also an opportunity
to interact and exchange ideas with industry peers in a relaxed,
informal environment."
Chair
of this year's program is Dennis Grim of Business to Business
Communications, Inc. Other members of the conference planning
committee are Cyndi Darlington of Amtrak, Russ Dixon of Vexure
Inc., David Doherty of Agape Marketing Solutions, Carol Eidson
of World Trade magazine, Brian Everett of MindShare Strategies,
Bill Fahrenwald of James Street Associates, John Ferguson
of PBB Global Logistics, Joe Leppert of Union Pacific Railroad,
Tonya Maxey of FedEx Freight East, Ned Moritz of Conway Transportation,
Jennifer O'Grady of Traffic World magazine, Mark Shelton of
Roadway Express, Ray Venturino of P&O Nedlloyd, and Bruce
Winslow of Union Tank Car Company.
The conference
registration fee is only U.S. $495 for TMCA members or $640
for non-members who take advantage of the "early bird
discount" and register before April 18, 2003 . After
this date, the conference registration fee is $545 for members
or $690 for non-members. The registration fee for guests is
$165. To register for the conference, contact the TMCA offices
at 952/442-5638 ext. 5 or visit the association's Web site
at www.TMCAtoday.org.
TMCA
ELECTS NEW BOARD OF DIRECTORS AND OFFICERS
- Membership elects increase board from eight
to 10 seats
MINNEAPOLIS
– June 13, 2002 -- The Transportation
Marketing & Communications Association (TMCA)
elected seven new representatives to their board
of directors, a new secretary and vice president
to officer positions. This year’s election was
approved by an electronic ballot that was voted
upon by TMCA members during the first two weeks of
May. The election also involved a change in bylaws
that increased the number of board members from
eight to 10 seats.
"We
increased the size of the association's board
because the membership of TMCA is growing
significantly and diversifying in all modes and
market segments in North American
transportation," said Brian Everett, ABC,
TMCA's executive director. "This increased
leadership structure enables us to ensure that our
board of directors adequately reflects as many
market segments in transportation as possible. I'm
pleased that this newly ratified leadership team
represents nearly all business segments of our
membership."
Newly
elected members to TMCA’s Board of Directors
include: Michael O. Blackwell, vice president of
intermodal marketing and sales for Florida East
Coast Railway, LLC; Cyndi Darlington, assistant
vice president of sales and marketing for Amtrak;
Carol Eidson, national sales director for World
Trade Magazine; John Ferguson, director of sales
and marketing for PBB Global Logistics; Joseph W.
Leppert, III, group vice president and general
manager of Intermodal for Union Pacific Railroad;
Edward Moritz, vice president of marketing for
Con-Way Transportation Services and John Reilly,
manager of market research and communications for
TTX Company. Members who remain on the board
serving their second year term include Russ Dixon,
marketing manager for Stonier Transportation
Group, Inc.; Tonya Maxey, vice president of
advertising and promotion for American Freightways
and Bruce Winslow, manager of public relations and
advertising for Union Tank Car Company.
Ray
Venturino, assistant vice president for P&O
Nedlloyd, was elected as TMCA vice president and
will succeed to president in 2003-2004. David
Doherty, director of marketing for freightPro
steps into the TMCA secretary position. While
Thomas “Woody” Mosgers, marketing and special
projects administrator for Chicago’s Regional
Transportation Authority, succeeds to TMCA
president for 2002-2003 and Denny Grim, executive
producer of Transportation Digest was voted in as
treasurer.
#
# #
Transportation
Marketing Communications Association (TMCA) is the
only association dedicated to exclusively serving
marketing and communications professionals in all
modes and market segments of North American
transportation. It brings value to the
professional performance of all members, primarily
through access to applicable knowledge and
networking.
TMCA
ANNOUNCES 2002 TRANNY AWARD RECIPIENTS FOR
OUTSTANDING COMMUNICATION - Awards program
celebrates 50 years of communication and marketing
excellence
A
photo of 2002 Tranny Recipients taken at the
Tranny Awards Banquet is available
MINNEAPOLIS June 13, 2002
-- The Transportation Marketing &
Communications Association (TMCA) announces recipients of the 2002 “Tranny” Awards program
which recognizes North American transportation
companies that have developed creative, strategic
communications and marketing in one of nine
categories. Tranny recipients were honored at a
banquet June 3, during TMCA’s Annual Conference
and Educational forum in Tucson, Ariz.
This
year TMCA’s Tranny program celebrated 50 years
of competition. Tranny recipients represented many
diverse industry segments, including carriers of
all modes, logistics companies, technology
innovators, industry suppliers, and transit
authorities. This year, 156 total entries were
received in Tranny competition, of which, 19
received awards of excellence and 53 received
awards of merit. Recipients include:
Integrated
Communications Program category.
Amtrak, CSX Transportation Inc., Maryland Transit
Administration/The Campbell Group, and
Metropolitan Transit Authority – Houston, Texas
received awards of excellence; Chicago Transit
Authority, Crowley Maritime Corporation/Rowland
Communications Worldwide, GATX Rail, MTA New York
City Transit, PBB Global Logistics, Pinellas
Suncoast Transit Authority, Rochester-Genesee
Regional Transportation Authority, and Saint John
Port Authority received awards of merit.
Singe
Advertisement category.
PBB Global Logistics and Utah Transit
Authority/R&R Partners, Inc. received awards
of excellence; Baltimore Washington International
Airport/Pan Am The Clipper Connection/The Campbell
Group, Maryland Transit Administration/The
Campbell Group, Utah Transit Authority/R&R
Partners, Inc. received awards of merit.
Advertising
Campaign category.
Regional Transportation Commission/Vantage Pointe
Studios, and Utah Transit Authority/R&R
Partners, Inc. received awards of excellence;
Amtrak, Baltimore Washington International
Airport/Pan Am The Clipper Connection/The Campbell
Group, Maryland Department of
Transportation,/Maryland Transit
Administration,/The Campbell Group, Maryland
Transit Administration,/The Campbell Group,
Metropolitan Atlanta Rapid Transit Authority
(MARTA), Regional Transportation Commission, Utah
Transit Authority/R&R Partners, Inc. received
awards of merit.
Direct
Mail category.
Canadian Pacific Railway, Roadway Express, Inc.
and VantagePoint, Inc. each received an award of
merit.
Communications
Collateral category.
APL, Old Dominion Freight Line, Inc./ Marketers 3,
Pinellas Suncoast Transit Authority, Santa Clara
Valley Transportation Authority (VTA), Utah
Transit Authority/R&R Partners, Inc. received
awards of excellence; Amtrak, Community Transit,
GATX Rail, Pitt Ohio Express, Regional
Transportation Authority, Roadway Express, Inc.,
San Joaquin Regional Transit District (SJRTD),
Saint. John Port Authority and Superior Bulk
Logistics, Inc, received awards of merit.
Publications
category.
FedEx Express received an award of
excellence.
Amtrak, Continental Airlines, and Pinellas
Suncoast Transit Authority received awards of
merit.
Electronic
Media category.
Amtrak received an award of excellence. Amtrak and
GE Rail/Elrick Business Communications each
received an award of merit.
Audio
Visual category.
Canadian Pacific Railway, Kinetic Vision, Old
Dominion Freight Line, Inc./Marketers 3, Roadway
Express Inc., Sacramento Regional Transit
District, Santa Clara Valley Transportation
Authority (VTA) and Utah Transit Authority/R&R
Partners, Inc. each received an award of merit.
Special
Events category.
Utah Transit Authority/R&R Partners, Inc.
received an award of excellence; Amtrak received
an award of merit.
Entries
in this year’s competition qualified if they
focused on organizational communication within the
freight or passenger transit industries, and were
produced for primary use from Jan. 1 through Dec.
31, 2001. For more information on TMCA and next
year’s Tranny competition, visit TMCA online at www.TMCAtoday.org
or contact the TMCA Office at 952/442-5638.
###
Transportation
Marketing Communications Association (TMCA) is the
only association dedicated to exclusively serving
marketing and communications professionals in all
modes and market segments of North American
transportation. It brings value to the
professional performance of all members,
primarily through access to applicable knowledge
and networking.
TMCA WILL HOST AN EVENING WITH THE PRESS AT ITS ANNUAL CONFERENCE IN JUNE
MINNEAPOLIS, April 2, 2002 --
The Transportation Marketing & Communications Association (TMCA) announces "An Evening with the Media, " taking place Tuesday, June 4, 2002, on the final evening of TMCA's sixth annual conference and educational forum at the Omni Tucson National Golf Resort & Spa in Tucson, Arizona.
The evening will be broken into two separate media panels. The first panel will feature magazine and newspaper editors in the transportation and business media who will discuss how the industry and world has changed since Sept. 11. They'll provide perspectives on short-term shifts and longer-term trends in the marketplace, industry economics that result from the current economic slowdown and new safety concerns affecting transportation. Participants for this panel include: Clayton Boyce, editor and publisher, Traffic World; Patrick Burnson, editor-in-chief, World Trade; Susanna Cañizo, metro reporter, Arizona Daily Star; Tony Munoz, publisher & editor, The Maritime Executive; Thomas Strah, managing editor, Transport Topics; Perry Trunick, editor-in-chief, associate publisher, Transportation & Distribution and Chief Logistics Office;
and Avery Vise, editor, Commercial Carrier Journal
(CCJ).
The second panel will consist of publishers and marketing representatives who will discuss how publishing companies are repositioning themselves to provide additional impact and reach for their advertisers and audience. Topics will range from online marketing, e-directories and portals, to focused supplements and special events. Panel discussion participants include: Robert Dorn, president & publisher, Transport Technology Today (T3); Robert Eck III, CBC, vice president, group publisher, Penton Media; John Royall, national sales manager, Logistics Management & Distribution Report; and Kara Stancell, inside account executive, Business Wire.
Along with "An Evening with the Media," the conference features two days' worth of special keynote presentations, breakout sessions, and networking opportunities. Keynote speakers for this year's annual conference are Dr. Barry Asmus, a senior economist with the National Center for Policy Analysis, who will discuss how to manage change by understanding the many business, economic, logistics, marketing, cultural, and political factors; and Angela Sinickas, a reputable speaker on measuring the effectiveness and overall results of marketing and communications.
The TMCA conference will feature a broad
agenda of interactive sessions, workshops, and presentations
supported by a unique line-up of keynote speakers, session
presenters and facilitators. Confirmed speakers include Edward
Moritz, vice president of marketing at Con-Way Transportation
speaking on customer relationship management, and Richard
Sherman, chief marketing officer at V3 Systems, Inc. speaking
on the balance between marketing strategy and budgets.
A best practices session will feature marketing
and communications work currently being done within the transportation
industry. On June 3, recipients of the 2002 Tranny Award will
be recognized at a special banquet. This year will mark the
50 years that TMCA and its predecessor organizations have
hosted an awards program that recognizes creative work and
tangible results in the transportation industry. The Tranny
Award recognizes transportation organizations and professionals
who have successfully addressed communications or marketing
challenges with exemplary skill, creativity and resourcefulness.
The conference registration fee is U.S. $495 for TMCA members
or $595 for non-members who take advantage of the "early bird
discount" and register before April 19, 2002. After this date,
the conference registration fee is $545 for members or $645
for non-members. The registration fee for guests is $145.
To register for the conference or find out more information,
contact the TMCA offices at 952/442-5638 or visit the association's
web site at www.TMCAtoday.org.
###
Transportation
Marketing Communications Association (TMCA) is the
only association dedicated to exclusively serving
marketing and communications professionals in all
modes and market segments of North American
transportation. It brings value to the
professional performance of all members,
primarily through access to applicable knowledge
and networking.
2002
TRANSPORTATION MARKETING AND COMMUNICATIONS
ASSOCIATION CONFERENCE ANNOUNCED
MINNEAPOLIS,
Jan. 22, 2002 -- The
Transportation Marketing & Communications
Association (TMCA) announces its sixth annual
conference June 2-4, 2002, at the Omni Tucson
National Golf Resort & Spa in Tucson, Arizona.
The 2002 Conference theme is 'Managing Change in a
Changing World." Keynote speakers include Dr.
Barry Asmus, a Senior Economist with the National
Center for Policy Analysis who will discuss how to
manage change when there are so many business,
economic, logistics, marketing, cultural, and
political elements to consider; and Angela
Sinickas, a renown speaker on how to measure
results of your marketing and communications
programs.
The
TMCA conference will have a broad agenda of
interactive sessions, workshops, and presentations
supported by a unique line-up of keynote speakers,
session presenters and facilitators. Conference
topics range from sessions focused on customer
relationship management (CRM), safety, and best
practices in marketing and communications to an
entire evening that will be spent interacting with
members of the transportation industry media. Also
on the schedule is an awards gala on the evening
of Monday, June 3 to honor recipients of TMCA's
well-recognized "Tranny" award.
Information on how to enter work for this awards
program are currently available at www.TMCAtoday.org.
"The
2002 conference is an excellent opportunity for
transportation marketers and communicators to
gather and learn from one another," said
Brian Everett, TMCA Executive Director. "It's
a skills forum for exposure to current industry
trends and to find out what is really working for
other companies and why.
This event holds even
more value for attendees, given the fact that
issues and priorities for transportation
organizations have changed since September 11.
The
conference is as much about personal development
as it is about doing better business."
Chair
of this year's program is Dennis Grim of Business
to Business Communications, Inc. Other conference
planning members include: John Arends of Donald L.
Arends, Inc., David Atkins of Atkins International
Ltd., Mike Bernos of TNT Logistics, Linda Beth of
Schneider National, Mike Blackwell of Florida East
Coast Industries, Bill DeWitt of the University of
Maryland, Russ Dixon of APL Logistics, David
Doherty of freightPro.com, Bill Fahrenwald of
Lothair Inc., Angela Freeman of C.H. Robinson
Worldwide, Chantel Kane of CAPS Logistics, Donna
Mellion of Landstar System, Inc., Edward Moritz of
Con-Way Transportation Services, Woody Mosgers of
Regional Transportation Authority, Sarah Shamla of
MindShare Strategies, and Mark Shelton of Roadway
Express.
The
conference registration fee is only U.S. $495 for
TMCA members or $595 for non-members who take
advantage of the "early bird discount"
and register before April 19, 2002. After this
date, the conference registration fee is $545 for
members or $645 for non-members. The registration
fee for guests is $145. To register for the
conference, contact the TMCA Offices at
952/442-5638 or visit the association's Web site
at www.TMCAtoday.org.
TMCA
ANNOUNCES 2002 CALL FOR TRANNY AWARD ENTRIES
MINNEAPOLIS December, 2001
— The Transportation Marketing &
Communications Association (TMCA) announces its
call for entries for the 2002 Tranny
Communications Award Program. The Tranny program,
in its 50th year of competition,
recognizes North American transportation companies
that have developed creative marketing or
communications programs in one of nine categories:
Integrated Communications, Single Advertisement,
Advertising Campaign, Direct Mail Campaign,
Communications Collateral, Publications,
Electronic Media, Audiovisual and Special Events.
Recipients of the Tranny award will be honored
during a banquet on June 3, 2002 during TMCA’s
annual conference and educational forum held at
the Omni Tucson National Golf Resort & Spa in
Tucson, Arizona.
There are several
benefits to entering the Tranny competition,
according to Russ Dixon, Director of Marketing
Communications at APL Logistics and co-chair of
the 2002 Tranny Awards Program. “Tranny awards
recognize practitioners who apply solid marketing
and communications principles and creativity to
effectively promote the goals of their
organizations,” he said. “The award is also a
way to receive valuable feedback by the
professionals who judge your work.” Angie
Freeman, Director of Marketing Communications and
Investor Relations at C.H. Robinson Worldwide, is
also a co-chair of this year’s Tranny Awards
Program.
To
qualify, Tranny entries must focus on
organizational marketing or communication efforts
within the freight or passenger transit industry.
Entries must include a work blueprint that
describes goals, tactics, and measurable successes
of the program, along with a work sample. The TMCA
office must receive all entries by March 1, 2002.
For full details on how to enter the competition,
visit www.TMCAtoday.org
or contact the TMCA Office at (952) 442-5638.
ADVISORY
COUNCIL MEMBERS ANNOUNCED BY TMCA
MINNEAPOLIS
December, 2001 -- The
Transportation Marketing & Communications
Association (TMCA) announces the roster of its new
Advisory Council. The establishment of the TMCA
Advisory Council is a new initiative for TMCA this
year to
continue the organization's growth, and further
establish the long-term perspective necessary to
address the needs of higher-level logistics,
supply chain and marketing decision makers within
the marketing and communications disciplines with
North American Transportation organizations.
The TMCA Advisory
Council is group of respected and well-known
individuals within the Transportation industry who
bring their wealth of experience, knowledge and
influence to TMCA.
Their role is to help set strategic direction, and
to serve as a resource for TMCA in its many
activities including meeting planning,
professional development and member services.
Current
members are Michael Blackwell, Vice President of
International Sales and Marketing for Florida East
Coast Industries, Inc.; Adam Bridges, Vice
President of Marketing for CSX Intermodal; Barry
Butzow, Senior Vice President for C.H. Robinson
Worldwide; Shirlee M. Clark, Director of Corporate
Communications for FDX Corp.; William J. DeWitt,
Teaching Professor of Logistics &
Transportation for the University of Maryland;
Norm Ellis, Vice President of Sales &
Marketing for QUALCOMM, INC; Robert C. Fort, Vice
President of Public Relations for Norfolk Southern
Corporation; Joseph Leppert, III Group Vice
President and General Manager of Intermodal for
Union Pacific Railroad; Chuck Lounsbury, Senior
Vice President of Global Customer Solutions for
Ryder Logistics & Transportation
Solutions Worldwide; John Martin, Senior Vice
President of Marketing for NTE; Edward P. Moritz,
Vice President of Marketing for Con-Way
Transportation Services; John Norris, Senior Vice
President of Marketing for Transportation.com;
Patricia Panchak, Editor-In-Chief for Industry
Week; Gregory A. Reid, Senior Vice President &
Chief Communications Officer for Yellow Freight
Systems; Barbara Richardson, Executive Vice
President for Amtrak – National Railroad
Passenger Corp.; Richard Rogan, Executive Vice
President of Marketing for Hub Group Inc.;
Rosemary Sheridan, Vice President of Marketing
& Communications for American Public Transit
Association; Dean H. Wise, Partner for Norbridge,
Inc.
“Serving
as liaison between the Advisory Council and the
TMCA Board of Directors, it has been a pleasure to
establish the initial Council membership and to
start working to set specific goals for its role
in the organization” said Bill Fahrenwald, Past
President of TMCA. “Several Advisory Council
members have already stepped forward to provide
valuable insights that are helping us shape this
group, which is still in its formative stage. I
look forward to working closely with the advisory
council this year to establish relationships that
will help strengthen TMCA for many years to
come."
NEW
BOARD MEMBERS AND VICE PRESIDENT ELECTED TO TMCA
LEADERSHIP
MINNEAPOLIS,
2001 —The
Transportation Marketing & Communications
Association
members
elected four new representatives to their
leadership at the TMCA Annual Membership Meeting.
The meeting took place after the annual conference
June 5 at the Ponte Vedra Inn & Club near
Jacksonville, Fla.
Newly
elected members to the Board of Directors include
Russ Dixon, Director of Marketing for APL
Logistics; Tonya Maxey, Vice President of
Advertising and Promotion for American
Freightways; and Bruce Winslow, Manager of Public
Relations and Advertising for Union Tank Car
Company. TMCA’s leadership structure requires
members to elect each year new individuals to the
association’s eight-seat Board of Directors for
a two-year term. Members who remain on the Board
to complete their two-year term are John Arends,
Principal of Donald L. Arends Inc.; Angie Freeman,
Director of Marketing Communications for C. H.
Robinson Worldwide; August James, Regional Sales
Manager for Logistics Management &
Distribution Report; W. Scott Koenig of Qualcomm
Inc.; and Becky Toney, Senior Communications
Specialist of FedEx Corp.
Woody
Mosgers, Marketing and Special Projects
Administrator for Chicago’s Regional
Transportation Authority, was elected as Vice
President and will succeed to President next year.
Mike Arendes, Director of Enron Freight Markets,
succeeds to President this year; Ray Venturino,
Assistant Vice President of P&O Nedlloyd
remains as Secretary and Denny Grim of
Transportation Digest remains as Treasurer to
fulfill their two-year terms.
2001
TRANNY AWARD WINNERS ANNOUNCED BY TMCA
MINNEAPOLIS, June 2001 TMCA
announces the winners of the 2001 “Tranny”
Awards. This program recognizes North American
transportation companies that recently have
developed creative, strategic marketing and
communications in one of nine categories. Winners
will be honored at a banquet on June 5 during
TMCA’s annual conference and educational forum at
the Ponte Vedra Inn & Club near
Jacksonville, Fla.
TMCA is the only
association dedicated to exclusively serving
marketing and communications professionals in all
modes in the North American transportation
industry. This non-profit organization brings
value to the professional performance of all
members, primarily through access to applicable
knowledge and networking.
This
year’s Tranny Awards program, in its 49th
year of competition, had winners representing many
diverse industry segments, including carriers of
all modes, logistics companies, technology
innovators, industry suppliers, and metropolitan
transit authorities. According to Angie Freeman,
Director of Marketing Communications for C. H.
Robinson Worldwide and this year’s Tranny Awards
Chair, nearly 140 entries were entered in the
competition this year, of which 15 received an
Award of Excellence and 39 received an Award of
Merit. They are:
Integrated
Communications Program category.
APL Ltd. and APL Logistics, freightPro.com,
Canadian National Railway, Amtrak and Student
Advantage received Awards of Excellence; Nistevo,
Utah Transit Authority, People for Sensible
Transportation, Amtrak, Lothair, XTRA Lease,
Valley Transportation Authority, Con-Way
Transportation, and GRTC Transit System received
Awards of Merit.
Singe
Advertisement category.
Pitt Ohio Express, Utah Transit Authority and
R&R Partners received Awards of Merit.
Advertising
Campaign category.
Amtrak, Averitt Express and Vantage Point
Management received Awards of Excellence; Canadian
Pacific Railway and Pinellas Suncoast Transit
Authority received Awards of Merit.
Direct
Mail category.
GE Capital Rail and Elrick Business Communications
received an Award of Excellence.
Communications
Collateral category.
Canadian Pacific Railway, Transport Canada,
Pinellas Suncoast Transit Authority, APL Ltd. and
APL Logistics received Awards of Excellence;
Roadway Express, Canadian Pacific Railway, Valley
Transportation Authority, Utah Transit Authority
and R&R Partners, Averitt Express and Vantage
Point Management received Awards of Merit.
Publications
category.
Amtrak received an Award of Excellence and two
Awards of Merit; Roadway Express and APL received
Awards of Merit.
Electronic
Media category.
San Joaquin Regional Transit District received an
Award of Excellence; PBB Global Logistics, Port of
New Orleans, ANZDL and Bradley Communications
received Awards of Merit.
Audio
Visual category.
Roadway Express, APL Ltd. and APL Logistics,
Chicago’s Regional Transportation Authority,
Utah Transit Authority and R&R Partners,
Norfolk Southern and J.Walter Thompson received
Awards of Merit.
Special
Events category.
Amtrak received an Award of Excellence; those
receiving Awards of Merit were APL Ltd. and APL
Logistics, Transport Canada, Penton Media and
MindShare Strategies, and Utah Transit Authority
and R&R Partners.
Entries
in this year’s competition qualified if they
focused on organizational marketing and
communication within the freight or passenger
transit industries, and were produced for primary
use from Jan. 1 through Dec. 31, 2000. For more
information on TMCA and next year’s competition,
contact the TMCA Office at 952/442-5638 or online
at www.TMCAtoday.org.
TMCA
ANNOUNCES LOCALE OF ANNUAL MARKETING &
COMMUNICATIONS CONFERENCE
MINNEAPOLIS, September 2000
—TMCA recently announced that its
fifth annual conference will be held June 3-5,
2001, at the Ponte Vedra Resort. This
Five-Star/Diamond resort is on the sandy beaches
of Florida, just 20 minutes southeast of
Jacksonville, Fla.
This conference
will have a broad agenda of interactive sessions,
workshops, and presentations supported by a unique
line-up of keynote speakers, session presenters
and facilitators. The 2001 conference will cover
topics ranging from how to leverage technology in
marketing and communications to aligning marketing
and sales strategies with corporate goals. Also on
the schedule is an awards gala on June 5 to honor
winners of TMCA’s well-respected Tranny award.
Call for entries for this awards program will be
in January.
"This
conference is a personal development opportunity
for members to gain new ideas, skills and
knowledge from highly focused professional
seminars and workshops,” said Bill Fahrenwald,
current TMCA President. “"It presents a
wonderful opportunity to interact and exchange
ideas with industry peers in a relaxed, informal
environment.”
Chair of this
year’s program is Dennis Grim of Business to
Business Communications, Inc. Other members of the
committee are Ned Moritz of Conway Transportation,
Becky Toney of FedEx Corp., Mark Shelton of
Roadway Express, Greg Smith of J. B. Hunt, and
Woody Mosgers of Chicago’s Regional
Transportation Authority.
The conference
registration fee is only U.S. $445 for TMCA
members or $545 for non-members who take advantage
of the “early bird discount” and register
before April 20, 2001. After this date, the
conference registration fee is $495 for members or
$595 for non-members. The registration fee for
guests is $125. To register for the conference,
contact the TMCA Offices at 952/442-5638.
TMCA
ANNOUNCES 2000 PROFESSIONAL SCHOLARSHIP RECIPIENT
MINNEAPOLIS,
August 2000 —TMCA
recently awarded its 2000 Life-Long Learning
Scholarship to Linnie Carter, Public Relations
Manager for Richmond Metropolitan Authority in
Virginia. The scholarship program was instituted
this year to further the association’s goal to
provide professional development opportunities to
marketing and communications practitioners in the
North American transportation industry.
This
scholarship enabled Carter to attend the TMCA
Annual Conference & Educational Forum last
June at Lake Lanier Islands, Ga. “This
scholarship allowed me to experience an event that
I otherwise would have had to miss,” said
Carter. “The TMCA Annual Conference, my first,
greatly exceeded my expectations. The conference
allowed me to meet and learn from colleagues who
understand the complexities of the transportation
industry. From the warm and genuine colleagues to
the dynamic and knowledgeable speakers to the
information-packed sessions, the scholarship and
conference have enriched my personal
development.”
For
more information on how to apply for the Life-Long
Learning Scholarship, contact the TMCA Office at
952/442-5638.
2000
AWARD WINNERS FOR OUTSTANDING COMMUNICATION
ANNOUNCED
MINNEAPOLIS, June
2000 —TMCA recently announced the recipients
of the 2000 "Tranny” Awards. This awards
program recognizes North American transportation
companies that recently have developed creative,
strategic communications in one of nine
categories. Winners were honored at a banquet
today during TMCA’s annual conference and
educational forum near Atlanta.
This
year’s program, in its 48th year of
competition, had winners representing many diverse
industry segments, including carriers of all
modes, logistics companies, technology innovators,
industry suppliers, and metropolitan transit
authorities. More than 110 entries were received
this year, of which 18 received an Award of
Excellence and 33 received an Award of Merit. They
are:
Integrated
Communications Program category.
Miami Valley Regional Transit Authority, GATX
Logistics, and NEOTEC received Awards of
Excellence; Richmond Metropolitan Authority,
Kansas City Area Transportation Authority, Utah
Transit Authority, Valley Transportation
Authority, Amtrak and E. James White
Communications, United Parcel Service and
Fleishman Hilliard, Publicis Dialog, Canac and
Direct Marketing Strategies, MTA New York City
Transit, and Lothair Inc. received Awards of
Merit.
Singe
Advertisement category.
Kenworth and Volkamer & Simmons received an
Award of Excellence and an Award of Merit; Canac
and Marketel received three Awards of Merit; Utah
Transit Authority, ANZDL and Bradley
Communications, and Pitt Ohio Express received
Awards of Merit.
Advertising
Campaign category.
Canac and Marketel received an Award of
Excellence; ANZDL and Bradley Communications,
Royal Air and Spring O’Brien & Co., A.N.
Deringer, and Norfolk Southern and J. Walter
Thompson received Awards of Merit.
Direct
Mail category.
Recipients of Awards of Excellence are Canac and
Direct Marketing Strategies, Union Tank Car and
R.V. Ladd & Associates, FedEx, and United
Cargo and Wunderman Cato Johnson.
Communications
Collateral category.
Publicis Dialog, Metropolitan Transit Authority,
and Dallas Area Rapid Transit received Awards of
Excellence; Canadian National, Amtrak and E. James
White Communications, Mitsui OSK Lines and
Longwater, Saint John Port Authority, and
Transport Canada received Awards of Merit.
Publications
category.
Dallas Area Rapid Transit, Z Communications,
Amtrak, FedEx, BAX Global, and Pinellas Suncoast
Transit Authority received Awards of Merit.
Electronic
Media category.
ANZDL and Bradley Communications received an Award
of Excellence; Canadian National, Port Authority
of Allegheny County, and Saudi Arabia Airlines and
Citigate Albert Frank received Awards of Merit.
Audio
Visual category.
Valley Transportation Authority and Utah Transit
Authority received Awards of Excellence; Operation
Lifesaver received an Award of Merit.
Special
Events category.
Yellow Freight System and U.S. Postal System
received Awards of Excellence.
Entries
in this year’s competition qualified if they
focused on organizational communication within the
freight or passenger transit industries, and were
produced for primary use from Jan. 1 through Dec.
31, 1999. For more information on TMCA and next
year’s competition, contact the TMCA Office at
612/442-5638 or on this Web site.
Recipients
of the coveted 2000 Tranny Award received their
awards during a banquet this past June at PineIsle
Resort at Lake Lanier Islands, Ga.
EXCELLENT
PROFESSIONAL DEVELOPMENT & NETWORKING TOOK
PLACE AT RECENT ANNUAL CONFERENCE
MINNEAPOLIS,
June 2000 --TMCA
recently held its Annual Conference &
Educational Forum June 18-21,
2000, at the Renaissance PineIsle Resort. This
four-star, four-diamond resort, surrounded by the
majestic forests and serene waters of Lake Lanier
Islands, is just 45 minutes north of Atlanta.
This conference had
a broad agenda of interactive sessions, workshops,
and presentations supported by a unique line-up of
keynote speakers, session presenters and
facilitators. This year's conference theme was
"Coming of Age in a New Age," and
covered topics from aligning strategies with
corporate goals and how to drive workforce
commitment to leveraging technology in marketing
and communications.
"This
conference has always been a personal development
opportunity for members to
gain new ideas, skills and knowledge from highly
focused professional seminars and workshops, as
well as providing outstanding networking within
the industry," said Bob Ladd, Immediate Past
President of TMCA. "The PineIsle Resort was a
fantastic venue for making these outcomes a
reality."
The 2001 Annual
Conference & Educational Forum will be held
June 3-5, 2001, at the Ponte Vedra Beach Inn &
Club, near Jacksonville, Fla.
NEW CANDIDATES ELECTED
TO TMCA BOARD OF DIRECTORS
MINNEAPOLIS,
June 2000 —Transportation
Marketing & Communications Association members
elected five new representatives to the Board of
Directors at the TMCA Annual Membership Meeting
today. The meeting took place before the annual
conference June 18 at the Renaissance PineIsle
Resort, just north of Atlanta.
The new additions
to the Board of Directors include John Arends,
Principal of Donald L. Arends Inc.; Angie Freeman,
Director of Marketing Communications and Investor
Relations for C. H. Robinson Worldwide, Inc.;
August James, Regional Sales Manager for Logistics
Management & Distribution Report; W. Scott
Koenig, Manager of Advertising & Creative
Services for QUALCOMM, Inc.; and Becky Toney,
Senior Communications Manager with FedEx
Corporation.
Members who remain
on the Board to complete their two-year term are
Arnold Bornstein, Director of Marketing and
Corporate Communications for BDP International,
Inc.; Thomas "Woody" Mosgers, Marketing
and Special Projects Administrator for Chicago's
Regional Transportation Authority; and Mark
Shelton, Director of Corporate Communications,
Roadway Express.
TMCA’s leadership
structure requires members to elect each year four
new individuals to the association’s eight-seat
Board of Directors for a two-year term.
New officers, which
also are two-year commitments, were elected: Mike
Arendes, Director of Marketing with Hub Group Inc.
as Vice President; Ray Venturino, Assistant Vice
President with P&O Nedlloyd as Secretary; and
Denny Grim of Business To Business Communications
Inc., as Treasurer. Succeeding as 2000-2001
President is Bill Fahrenwald, Vice President of
Lothair Inc.; and Immediate Past President is Bob
Ladd, President of RV Ladd Associates, Ltd. This
diverse leadership group is reflective of TMCA's
diverse membership within North American
transportation.
1999
AWARD WINNERS FOR OUTSTANDING COMMUNICATION
ANNOUNCED
MINNEAPOLIS,
June, 1999 —The
Transportation Marketing & Communications
Association (TMCA) announces the winners of the
1999 Transportation Communicators Awards program.
Also known as the "Tranny" Awards
Competition, this program recognizes North
American transportation companies that recently
have developed creative, strategic communications
in one of nine categories. Winners were honored at
a gala banquet on May 25 during TMCA’s annual
conference and educational forum near Calgary,
Alberta, May 23-26.
This year’s
program, in its 47th year of
competition, had winners representing many diverse
industry segments, including motor carriers,
logistics companies, rail carriers, technology
innovators, and industry suppliers. Nearly 80
entries were received this year, of which 19 were
winners of either an Award of Excellence or an
Award of Merit. They are:
Integrated
Communications Program category.
Amtrak and E. James
White (Award of Excellence) for their "Great
Getaway" campaign; the United States Postal
Service (Award of Merit) for the "Celebrate
the Century Express" campaign; and QUALCOMM
Inc. (Award of Merit) for the TruckMail product
introduction.
Singe
Advertisement category.
Kenworth and Volkamer & Simmons
(Award of Excellence) for their 75th
Anniversary ad and (Award of Merit) for their
W900L Studio Aerocab ad; Norfolk Southern Corp.
and J. Walter Thompson (Award of Merit) for their
Convenient Trial Size ad.
Advertising
Campaign category.
Three recipients of an Award of
Merit are Landstar Logistics and Willman & Co.
for their "Why Settle?" campaign; Canac
and Marketel for Canac’s campaign, and ORX and
Marshall Marketing for their "We Make It
Easy" campaign.
Communications
Collateral category.
Canadian National Railway (Award of
Excellence) for its 1998 Investor Fact Book; C. H.
Robinson Worldwide and MindShare Strategies, Inc.
(Award of Merit) for their "One Solution, One
Provider, Door-to-Door" 1997 annual report;
and Roadway Express (Award of Merit) for its
Service Stations Calendar.
Publications
category. Two
recipients of an Award of Merit are Federal
Express for its "Signals" newsletter and
Canadian National Railway for its "Pulling
Together" 1997 Annual Review.
Electronic
Media category.
Amtrak and E. James White (Award of
Excellence) for their CD Stock Photo library; and
WABCO (Award of Merit) for its interactive product
brochure.
Audiovisual
category. Norfolk
Southern Corp. and J. Walter Thompson (Award of
Excellence) for the "Mission Control" TV
spot.
Special
Events category.
Canadian Pacific Railway and
Parallel (Award of Excellence) for their Ottawa
Partnershipping Summit; and Canadian National
Railway (Award of Merit) for its AGM Exhibit.
Entries in this year’s competition
qualified if they focused on organizational communication
within the freight or passenger transit industries, and were
produced for primary use from Jan. 1 through Dec. 31, 1998.
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