Tuesday, September 9 |
| 12:30p-1:00p |
Registration |
| 1:00p-1:30p |
Welcome/Introductions: “Meet the Marketplace” |
| 1:30p-2:30p |
Keynote: "Getting Marketing Back to Making Sales" > Details |
| 2:30p-2:45p |
Break / Showcase of Best Practices in Transportation Marketing > Details |
| 2:45p-3:45p |
"Industry Newsmakers: Hot Topics Making the Headlines" > Details |
| 3:45p-4:45p |
General Session: "Strategies Without EXECUTION are Pipedreams" > Details |
| 5:00p-6:00p |
TMCA Networking Reception |
| |
Dinner On Your Own |
| |
| Wednesday, September 10 |
| 7:30a-8:00a |
Registration / Continental Breakfast |
| 8:00a-9:00a |
General Session on Measuring Up: "A Guide To Success with Customer Satisfaction" > Details |
| 9:00a-9:15a |
Break / Showcase of Best Practices in Transportation Marketing > Details |
| 9:15a-10:15a |
Panel Discussion: "How Marketing Brings Value — And How You Prove It"
> Details |
| 10:15a-10:30a |
Break / Showcase of Best Practices in Transportation Marketing > Details |
| 10:30a-11:30a |
General Session on Media Relations: "How To Get Results in PR" > Details |
| 11:30a-12:45p |
Special Interest Group Dialogues (Lunch Included) > Details |
| |
- Improving the Lead Management Process through Automation
- Charting the Right Course through Strategic Planning
- The Good, the Bad, the Ugly: Gaining Buy-in From Management
- Harnessing the Power of Social Media
- Advertising that Builds Brands and Drives Sales
- If It Moves, Measure It! Steps to Evaluating ROI
|
| 1:00p-2:00p |
Case Studies: "Award-Winning Marketing Tactics Featuring Compass Awards Strategies" > Details |
| 2:00p-2:15p |
Break / Showcase of Best Practices in Transportation Marketing > Details |
| 2:15p-3:15p |
Closing Keynote: "Building the Brand Powerhouse" > Details |
| 3:15p-3:30p |
Seminar Wrap-Up |
| 3:30p |
Marketing Boot Camp Adjourns |
