Can transit authorities be passionate? Trucking companies caring? Logistics groups bold?

‘Corporate speak’ is safe and it has a way of making every company sound the same. How does an organization develop a unique and memorable message that speaks more effectively than its value proposition?  
 
Pioneered by the award-winning brand development firm Allegory Studios, archetypal branding represents a new communications paradigm that discovers what is meaningful to your company and creates a compelling story - complete with names, concepts, language and artwork. It identifies and puts in motion universal stories to reach internal and external audiences at a deep level. Learn how to quickly and effectively tap your core strengths and inner motivations in your brand and marketing messages.

Cynthia Forstmann is co-founder and partner in Allegory Studios, an award-winning creative firm that specializes in the development of inspirational brand stories. Pioneers in the application of Jungian archetypes to corporate culture and branding, Cynthia and her team have collaborated on the launch of more than 40 brands. Their unique approach helps clients define a unique voice that is both compelling and authentic.

Theresa Marshall is co-founder and partner in Allegory Studios. Prior to forming Allegory, Theresa served as Director of Public Relations for Einhorn Yaffee Prescott, a national architecture firm.

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TeleCon is an issue-oriented tele-discussion designed to give you the tools and techniques for your communication strategy — all from the convenience of your office.

FREE for TMCA members,
$29 for non-members

Presenters:
Cynthia Forstmann
Theresa Marshall

Co-Founders,
Allegory Studios