Monday, February
26 |
| 12:30p-1:30p |
Registration check-in |
| 1:30p-1:45p |
TMCA Welcome |
| 1:45p-2:25p |
Executive Panel Discussion: " The
Evolving Event Marketing Landscape"
Moderator Tom Nightingale, TMCA President and Chief Marketing
Officer, Con-way, Inc. > Session
Details |
| 2:30p-3:30p |
Session: "Lessons in Becoming a
More Successful Sponsorship Marketer"
Mike Brown, YRC Worldwide > Session
Details |
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Break |
| 3:40p-4:40p |
Session: "Finding Traction to Build
Your Brand"
Lowe's Motor Speedway and Bulldog Marketing > Session
Details |
| 4:45p-5:30p |
Session: "How to Measure ROI for
Your Sponsorships, Events and Promotions"
A.J. Maestas, managing director of Navigate Marketing > Session
Details |
| 5:30p-6:30p |
Networking Reception at the Speedway Club |
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Dinner on your own |
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| Tuesday, February
27 |
| 7:45a-8:30a |
Breakfast Roundtable Sessions |
| 8:45a-9:00a |
TMCA Welcome |
| 9:00a-10:00a |
Session: "Navigating the Treacherous
Trade Show Seas"
Joel Dunkel, President, EventEvolution Management Inc. >
Session
Details |
| 10:05a-11:00a |
Session: "Outsourcing: Friend or
Foe?"
Carol Galle, President, Special D Events, Inc. >
Session
Details |
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Break |
| 11:15a-12:15p |
Session "The Power of Research"
Derek Thomas, NASCAR > Session
Details |
| 12:30p-1:30p |
Luncheon Roundtable Sessions |
| 1:30p |
Closing Remarks/Seminar Adjourns |
| 2:00p-5:00p |
TMCA Jeff Gordon Driving School. The thrill of
a lifetime awaits for 6 lucky TMCA registrants. All attendees
welcome to stay! |
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