Category Archives: Business

Steps to Successful Product Launch

Any successful launch be it of a product or service, begins with great timing. Such was the case when Virginia Beach Tow Truck launched their towing services to their customers. You might feel a sense of urgency to introduce your products to the market, but rushing could spell a disaster. It can be a great idea to postpone the unnecessary launch, as doing so could be the difference between failure and success.


This guide looks at steps to follow if you need to have a successful product launch.


  1. Market Research

The first step of any product launch starts with market research. Before you can introduce a product to the market, ask yourself if there is a need in the marketplace for the product. Who are your competitors and what are they offering? What are your differentiation and unique selling points? Are there sufficient additional features and benefits that would separate your product from the competition? You need to talk to potential customers and industry colleagues to ensure you have a better understanding of the market.


  1. Pick the Right Team

Choosing the right development team is important and crucial to launching your product successfully. You need to constitute a well-balanced team of technical experts, product managers, project managers, testers, sales, and marketing teams, to ensure every aspect of product launch is well covered. Company leadership must be involved from the onset to ensure every aspect of product development goes according to plan.


  1. Pick the right timing

Management should set milestones and establish a production schedule for the new product. There should be an outline of the launch strategy and product development. Draft product descriptions, targeting, positioning, and competitor analysis. Determine pricing, website design, and promotion plan. In about 2 months to product launch, begin your promotion and advertising. Product testing should happen a month to product launch. Press release to media should happen in about 2 weeks to big day. with email announcements, trade shows, and demo updates following next.


  1. Launch your product

When launching your product, it is important to ensure internal project managers and users are kept on the loop. Ask for feedback and have some trusted clients test your product. Doing so will give you invaluable insight into your product. You will need to get feedback on product appearance, usability, and performance as well as other factors. Avoid bringing untested products to the market. If your product has bugs, users will easily get frustrated and ditch the product.


  1. Planning your campaign

You need to build an effective marketing strategy before launching your product. Set up a launch date and constitute a team to work on branding development, public relations, product positioning, digital marketing, trade shows among others. On the launch day, properly prepare the whole team and ensure the sales team is well knowledgeable on the working of the product. they will play a vital role in ensuring they close sales by demonstrating how a product works. The sales team will need training from the product development team.

Top Tools You Need for Remote Working

COVID-19 has hit us fast and hard and most of us have been forced to learn new ways and habits to make money from home. The pandemic has changed many businesses with many outcomes being unpredictable. Business leaders have been forced to be more open and accommodating to these new developments. But one that has been on the rise out of this tragedy is working at home and remote working.

Many say the future of work is remote working, and this trend is accelerating at a fast pace. Not all industries can transition to remote working, such as supermarkets and health workers. But those that are switching to remote working are doing so quickly. This is the reason we have put together a collection of remote tools you need to help you get back to your productivity track.


Let us have a look at these tools;

Communication Tools

Teams working remotely will need to communicate for frequent updates and to ensure everyone is at par with what’s happening. Top of communication tools you need for remote working includes; Slack – a platform for talking to team members. is another tool for tracking time zones and locations of team members. Whereby is a one-click video call software for team meetings.


Productivity Tools

It is easy for teams working remotely to become productive especially when there are no frequent updates and communication. There are a couple of tools that help teams to remain productive. First is Asana, a project management software for collaborating on projects and tasks. Another is Notion, a project management software that allows you to build your interface. We also have Hubstaff, which is a time tracking and productivity monitoring tool. Others include Zapier – which is a multi-level integration app for creating connections between tools. Another important one is LOOM, a screen recording tool for creating and sharing videos.

Content Creation Tools

When it comes to remote working, there is a high need to create content. Content creation tools are quite many and whichever you choose will be dependent on your specific needs. The first on our list is Visme, an all-in-one content creation tool with dynamic team collaboration features. Another is PicMonkey, which is a photo editing and image cropping tool. We also have Grammarly, digital writing assistance that supports clear and effective communication. Google Docs is also an important tool, that helps content creators to create, store, and share documents over the cloud.

Sales and Marketing Tools

Under this category, there are many tools to work with. The first is Pipedrive, a sales CRM tool that creates automatic feeds of leads into sales pipelines. Another good one is Agora Pulse, a social media creation and management tool for scheduling and managing online content. We also have Zoom, which is a fantastic video conferencing tool for hosting meetings with prospective clients. Livestorm is an important webinar software for hosting live information video streams. Another is the Respona tool, which presents an awesome all-in-one PR and link building tool to combine personalization and productivity.

How to Choose a Business Partner Wisely

It is very important to pick the right business partner If you can find someone who is more experienced and one who you share the same values and aspirations, your chances of success are elevated. A business is something you have so start and nurture from the very onset. You will want to have a partner who will approach your business with the same level of energy and enthusiasm as his own. You want someone who is committed to creating something out of nothing.

If you are looking forward to getting a business partner who you can grow together, here are top tips on how to find one;


Skills and Experience

You would want to find a partner who can bring skills and experience to your business. You want this partner to have skills that compliment your own. There is not a single person who will be a master for all, so in this regard, evaluate your strengths and look for someone who can create a balance to your weaknesses. If you have great technical skills but poor management skills, go for someone who has great management skills. The more skills you and your partner can bring on board, the greater your chances of success.


Shared Values

You need to find someone who shares your values, vision as well as an entrepreneurial spirit. You will need to have someone you can communicate effectively and be able to reach decisions fast. You need someone you can agree on goal setting and work together towards meeting all your objectives. If you create a partnership with someone who is combative, reluctant, and lacks motivation, your business will find a hard time to succeed.



You need to look for a partner who can be resourceful and credible to your business. Such a partner should bring a lot to the board, including financial resources. You want to create a collaboration with someone who has a secure business network, industry connections, specific credentials, and expertise. Such a person will increase the value of your business and improve your chances of business success.


Financial Stability

Whether your partner contributes financially to your business or not, you don’t want to work with someone who is loaded with huge financial obligations, debts, and low credit scores. You don’t want to partner with someone who draws cash out of your business. Financial stability will help your partner spend extra time working on your business, without having to worry about not having enough to meet their bills.


Good Business Ethics

It is advisable to enter into partnerships with someone you can trust. Look for someone who has a high value for honesty, integrity, and business ethics. If you commit to a poorly chosen partner, they may end up stealing from you and signing bad business deals. You want to avoid getting into trouble with shareholders and the government, and the only way to do have that happen is to enter into ethical partnerships. As a bonus point, ensure you plan in case of a breakup with your business partner.

Best Ways to Conduct Consumer Research

Before you can introduce any new product or service to the market, the first step is always conducting marketing research to establish the readiness of the market to accepting and using your product. Market research refers to a process of gathering information about your business’s buyers’ personas, customers, and target audience to determine how successful and viable your product or service would be among people. market research will help you understand what is ripe for the market and what has the potential of standing competition.


Here is a step by step guide on the best ways to conduct marketing research.


  1. Determine the purpose of your study

There are a lot of reasons why businesses may conduct market research. It may be that they need research to assess business risks, threats, reduce costs, create opportunities, among others. Before you can start any market research, determine if the analysis is for internal or external purposes. Internal purposes would include aspects such as improving cash flow and business operations. External needs would include objectives such as convincing lenders to inject capital into a business.


  1. Look at Industry Outlook

In your research, you need to outline the current state of the industry. Include the direction of the industry using metrics such as trends, size, and projected growth. Be sure to include relevant data to back up your claims. This second step will be very important to let investors know the position of your business in relation to your industry.


  1. Work with target customers

The truth of the matter is that not every person will be your customer. When analyzing the market, you will be in a good position to understand and determine your potential customers. This is the part of the market research process we call target market analysis. Understand who your customers are and where they come from. Look into aspects such as their age, income, gender, location, educational level, among others.

  1. Compare your competition

To have a better analysis of the market, you need to understand your competition. Take time to understand what other businesses are out there, that provide the same services as yours. Look at what your competition is offering and any shortcomings they might be having. Go through each of your competitors and prepare a SWOT report.


  1. Analyze your findings

Gather any additional information that can help you make better decisions. Once you have all the vital data, start analyzing the data you have into concrete information and vital conclusions. Ensure you prepare a report that points out an overview of your industry, your estimated market share percentage, the outlook of the industry and discounts you plan on offering, and all forecasts.

  1. Make Decisions

The last step would be to out the results of your analysis into action. Look at how to use your findings to improve your business and make better decisions from the data you have. Ensure any vital data you have that can give you an edge over the competition is well kept and doesn’t leak to unwanted sources. involve management and other stakeholders to discuss the marketing report and make vital decisions.

Best Practices to Manage Your Human Resources

The world of human resources continues to change at a fast pace. There is an increasing sense of purpose to the activities that make employee welfare better and add value to a business as a whole. Human resources is no longer an isolated department but are now at the center of high performing organizations. It is for these reasons that we need to understand the latest trends and best practices that are shaping the human resource department today.

Successful businesses continue to produce high results as a result of the following human resource practices;


Selective hiring

Today, the marketplace for candidates is becoming more competitive. Many companies are fighting to attract, recruit, and retain the best talent. To get these talents, businesses need to have a recruitment process that attracts the best talent through effective shortlisting and evaluation process. Managers need to draw up realistic and inclusive job descriptions and utilize the best head hunters to get the right candidates. Selective hiring entails recruiting the most suited for the roles you are hiring.


Self-managed teams

Today’s management is focused on breaking down traditional hierarchical structures of layers of managers, team leaders, and other top bureaucracies and replacing them with self-managed teams. This means in these teams, there is no individual, who has total responsibility for the team’s performance, but instead, they work collectively to achieve a common goal. Self-managed teams work by encouraging everyone to take responsibility and personal accountability for performance.


Effective training

Hiring the best talent is a crucial part of human resource strategy but it doesn’t only stop there. It is important to keep employees up to date with the latest developments through continuous improvement of their skills. Employees need to keep learning something new to add on their skills, get fresh challenges, and keep their motivation high. Best working human resource departments come up with effective training programs to ensure every need is catered for.


Performance management

Once a year performance management has now been replaced with 360-degree performance management. This type of performance analysis places focuses on gathering objective and relevant feedback from a selection of employee contacts including their colleagues, managers, and subordinates. It presents a useful way of achieving a well-rounded objective view that can be used to evaluate employees and advise them on areas for improvement.

Actionable insights

When it comes to making important decisions related to business and workforce, organizations need to make use of data to make data-driven decisions. Human resource departments are now opting for tools that come with inbuilt reporting features that enable data collection and analysis for better decision making. The power of business analytics is greatly impacting decision making, to enable organizations to optimize processes and save on resources.

Along with new and improved processes, human resource departments are now tasked with administrative duties to keep operations running smoothly. To facilitate better information handling, they are now opting for paperless human resource processes. They conduct their activities on spreadsheets, databases, email, productivity software, and over the cloud. This leads to faster data processing and consistency.

Top Business Books Every Entrepreneur Must Read

Reading books is one of the fastest ways an entrepreneur can gain knowledge and be on par with other great people. To navigate the business world and make better decisions, you need to start reading books. There are hundreds of business books that come out every year, and it may be overwhelming to read all of them. To ensure the best use of your time, you need to choose quality books that can have a positive impact on your business.


In this guide, we look at the top 5 business books every entrepreneur needs to read. Let’s get started;


  1. Lost and Founder – BY Rand Fishkin

Lost and founder is an interesting read that will let you know a lot about the startup world. The startup movement is one of the biggest transformations happening in the business world today. Today, with a good idea, a well-crafted pitch, and a few investors, you can create a company from scratch, and this book helps to understand the same. From this book, you will learn about the challenges facing the venture capital route, growth hacks on minimally viable products, and will also make you understand how to look after your customers.


  1. Atomic Habits – By James Clear

No matter what goals you have, Atomic Habits, a book by James Clear, offers a practical strategy for improving every day. James is one of the world’s leading experts when it comes to habit transformation. He reveals practical strategies that will teach you exactly how to create and form good habits and break bad ones. This book is an interesting read that will help you master tiny behaviors that create remarkable results.


  1. No Excuses – The Power of Self Discipline

No excuse is an amazing book written by Brain Tracy. What we can learn from this book is that you don’t need to be born under a lucky star, or with incredible wealth and connections to succeed in life. However, what you need to achieve your most ambitious goals is self-discipline. However, most people fail to succeed because they take either one or both of the two worst enemies of success – which are less resistance and instant gratification. This book will help you learn how to achieve success on your personal goals, your business, and money goals and your overall happiness.

  1. The Obstacle is the Way – By Ryan Holiday


The obstacle is the way, is an amazing book by Ryan Holiday and presents a timeless art of turning trials into triumph. This book starts with part 1 that tells us how the Rockefeller stayed calm during the depression in the 1850s by observing the market and understanding the need to ignore what the rest of the world was doing. He learned how to see and identify opportunities when everyone else was panicking and learned to see hidden traps when everyone else was greedy. With this book, you will learn a couple of things including; how to recognize your power, the reason why you should always learn to think differently, and learning how to steady your nerves.