1/8/2008

There are many ways brands can be valued - ranging from “consumer brand equity” to hard-nosed financial methods.

11/28/2007

9/16/2007

Brian Everett, Senior Partner of MindShare Strategies and TMCAs CEO, spoke at a past TMCA Marketing Bootcamp. His PowerPoint presentation addresses the importance of an organizations brand, and how to effectively build it.

9/1/2007

There are critical steps for creating successful marketing, according to Jay Levinson, who is author of the best-selling marketing series in history, Guerrilla Marketing, and consultant for TMCA. He provides these ideas to create your successful marketing. (Members Only Center)

8/1/2007

The content included in this article is generated in part by peer-to-peer dialogue among marketing and communications professionals who attended the 2007 TMCA Annual Conference & Marketing Expo in St. Petersburg, Fla. The discussion was facilitated by Carrie Reese, Director-Internal Communications, of Con-way Inc. Key points are made about how communications can be key in connecting employees with a solid understanding of the brand they represent.

4/18/2007

The change curve is dependent upon which approach to communication makes the most sense. Its important to consider carefully how much you tell your employees and how you tell them. Learn more from past TMCA advisor, Angela Sinickas, president of a leading consultancy in communication management and measurement.

11/24/2005

E-mail remains a major tactic for marketers. But with significant numbers of e-mail recipients becoming more and more weary to open their messages due to concerns about spam, viruses, security, and privacy, e-mail marketing companies, ISPs and marketers are doing everything they can to restore trust in the medium.

11/21/2005

Podcasting is becoming "the talk of the Internet" - literally. In fact, many are thinking twice about how podcasting - downloadable audio - could becaome a viable channel for B-to-B marketers.

9/1/2005

Apply the 80/20 rule to your team. If your whole team is spending 80% of its time to get 20% of its results, dont you suppose theres some work in there that could be eliminated or reduced? Do you think investing a little bit of time to eliminate a lot of unnecessary work would be helpful? Of course it would! Joe Calhoon shares some advice on how to apply this universal rule to get results.

9/1/2005

The American Marketing Association has updated its definition of marketing to put stronger emphasis on customer relationships. TMCA considers adopting the new definition.

9/1/2005

It’s one thing to ask marketers to justify expenses on their well-researched, thoroughly contemplated marketing programs. It’s another thing to impose accountability and responsibility for such expenditures onto those marketers in an effort to direct connect with the overall business plan.

9/1/2005

Market research is a critical tool in today’s marketing arena. Learn more about its value and how to do it right. (Members Only Center)

9/1/2005

Mike Bosworth, famed author and speaker, has worked with TMCA to help sales and marketing executives refine how they sell complex and intangible services such as transportation and logistics. A key is getting sales and marketing to effectively work together. (Members Only Center)

9/1/2005

Nothing happens until something is sold. Yet, without the Marketing Department, the sales force would not have the leads, the collateral, the market intelligence, or the pricing to sell. How can you best make this relationship work? (Members Only Center)

9/1/2005

Joe Calhoon reveals the secrets to getting all you can but improving what you got. (Members Only Center).

9/1/2005

Creative and tactical tips to make sure your e-mail campaign is effective and results-oriented. (Members Only Center).

8/30/2005

Merry Elrick of DataDriven MarCom, Inc. spoke at a recent TMCA Marketing Bootcamp. Her PowerPoint presentation shows you the steps to take in order to determine your return on investment.