6/18/2008

TMCA just recently released its findings of the 2008 "Pulse of the Media" report, which provides an analysis of current perspectives of the marketplace and the role media plays in the industry - all from representatives in the North American transportation and logistics media. TMCA conducts this research every three years to benchmark and track changes in media practices, goals, and perspectives.

1/8/2008

In the transportation industry, marketing departments tend to be lean and mean. Yet the work and expectations remain. One solution is outsourcing. Read more on this growing trend in transportation marketing.

11/29/2007

Is relationship marketing is a new paradigm that has replaced transactional marketing? This article takes a closer look.

11/29/2007

There is concern that academic research in marketing does not sufficiently support firms confronting today’s hostile business conditions. This article offers a perspective on enhancing the relevance and rigour of research in marketing. It takes the view that rigorous research conducted on issues relevant to practising managers is especially valuable for the marketing discipline’s future development and status.

11/14/2007

Selling up is a fundamental concept. It means understanding what’s important to C-level executives and acting upon that intelligence. Learn more about how to best get top management to understand your value.

9/28/2007

Many of you have probably taken note of the increasing number of videos that are showing up in search results. Images are competing for the same SERP space as well. Add blog mentions and news results to that mix and your number one position for your keyword phrase suddenly becomes number ten or worse yet, twenty. So, my tip: optimize and diversify or be left holding the bag.

8/20/2007

An age-old conundrum with which marketers and, increasingly, their CEOs grapple is justifying the black hole of marketing expense. Finding a rational and reliable means of correlating marketing inputs to outputs has become even more urgent given current business economics and the decreasing effectiveness of such traditional marketing tools as advertising, promotion, and sponsorships. This article, which is part of an new exhaustive TMCA Resource Library, proposes two approaches to, once and for all, achieve marketing ROI. By Tim Munoz, Managing Partner of the London office of Prophet, a management consulting firm specializing in the integration of business, brand, and marketing strategies.

6/12/2007

Sally Hogshead and her business partner, Bill Haggett, recently taught marketing and communications professionals how to use the power of innovation to expand their brands. Read on.

6/12/2007

E-mail and search enging marketing are now the foundation of most interactive marketing programs. But marketers are also enthusiastic about additional emerging opportunities, such as online forums (blogs, podcasts, webcasts) and e-commerce applications. Kevin Senne of Premier Global Services, Michael Madej of Industry Week, and Jim Graziano of Schneider National share their insights on emerging trends, challenges and opportunities for the transportation marketing professional.

3/27/2007

The Postal Regulatory Commission recently recommended a steep hike in postal rates and several changes in requirements that is leaving direct mail marketers in the transportation and logistics industry with big questions - and concerns about the future of their direct marketing strategies.

3/12/2007

Theres no question that "too much email" tends to be one of the most frequent complaints in transportation companies today. Its critical that we marketers are aware of this challenge - and that we dont become part of the problem! Read more on how some transportation companies are coping.

3/11/2007

One way to maximize your impact in marketing is to tell a story. People love stories. Its how we listen, relate and interpret meaning. Learn more from this TMCA member on how to effectively integrate story-telling into your marketing and communication approaches!

3/11/2007

See what one distribution company is doing to leverage direct mail to generate results for the company - all while creating a "fairy tale" ending in results!

3/2/2007

Spending on search engine marketing is up significantly - but how much? And why is a focus on search engine optimization and marketing so important to transportation marketing?

11/22/2006

NASCAR has quickly become a hot marketing vehicle used to build customer loyalty. Read more about how this TMCA member company is using its sponsorship in NASCAR to cross the finish line for customers and prospects alike.

11/22/2006

For this Fortune 500 transportation company, 2006 has been a lot like pageantry. You win the local competition, capture a national award, then win it big worldwide. That’s exactly what Ryder accomplished this year with their “You Name It” advertising campaign.

11/22/2006

How important is market research? “Research is the heart of marketing,” says Dick Metzler, Chief Commercial Officer of Greatwide Logistics Services, a truckload transportation and distribution company.

9/1/2006

Each year, most marketing pros sit down to help identify corporate goals and then develop budgets and strategies to meet them. Through this online article, TMCA explores the best ways to get it all done.

8/15/2006

Driver recruitment is a key initiative that many marketing professionals are getting involved in. Learn how this TMCA member, Greatwide Logistics Services, is using advertising with impact to recruit new talent into its driving circles.