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Featured Links: New Media/Technology

	Too Much E-Mail!

	"Too much e-mail" is one of the most frequent complaints heard in transportation companies today. Among the complaintants are TMCA members, many of whom use Black-Berry devices or other personal digital assistants (PDAs) who simply cannot escape the constant bombardment of e-mail communication. How does marketing and/or employee communications play into this situation? Certainly we receive many emails (sometimes of value, sometimes not) promoting a product or service that we may be interested in. And certainly we receive many emails internally keeping us up on the latest corporate news. In fact, in the recent TMCA Marketing Trends Report, e-Marketing is the second highest item to receive an increase in marketing investment. According to the report which benchmarks trends in transportation marketing, 15.5% of respondents say it is the highest increase in marketing investment. So who is sending all this e-mail, why, and what are the solutions to this apparent universal stressor? E-mail-enabled PDAs are either a huge part of the problem or the ultimate solution, depending upon which side of the fence you are on. People seem to love or hate these little rascals. Logically, those who use BlackBerry and similar devices seem to have the greates sense of overload in receiving e-mail communication. Age, geography, and the organization you work for often plays a large role in the issue as well. According to a recent survey conducted by the International Association of Business Communicators (IABC), those most likely to feel they receive and send too much e-mail tend to be between the ages of 45 and 55 years of age and work in larger organizations with more than 5,000 employees. On the other hand, those under 30 years of age who work in an organziation with fewer than 50 employees have a lesser sense of overload. So what are the primary sources of e-info overload? According to the IABC survey, the major casuse of e-mail overload is external news sources and professional subscriptions. More than 60% of resopndents said that too many messages come from these sources. This perception is stronger in the U.S. than in the rest of the world. Here are the highlights to IABC's Global Online E-mail Survey, as answered by professional communicators. The executive survey data is from NFI Research in New York City: Amount of E-mail Received: Considerably too much - 15% Too much - 47% Just right - 37% Amount of E-mail Sent: Considerably too much - 4% Too much - 40% Just right - 53% Source of E-mail: External news and professional subscription - 61% Co-workers - 39% Professional networks - 34% Team/department sources - 29% Companywide corporate sources - 23% Number of times e-mail checked daily: My e-mail is always open - 81% Amount of time to respond to e-mail daily: 1 hour or less - 24% 2 hours - 40% 3 hours - 21% 4 hours - 10% 5 hours or more - 4%
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