9/6/2007

Research shows that there is a disconnect at the corporate level over understanding goals and measuring event success. TMCA explores some of the challenges - and solutions.

9/5/2007

8/20/2007

A past presenter and consultant to TMCA, Mike Bosworth has helped thousands of sales and marketing executives refine how they sell complex and intangible services such as transportation and logistics. One of the major themes in his best-selling book, “Customer Centric Selling” (McGraw-Hill, 2004) is getting sales and marketing to effectively work together. This issue still plagues many transportation organizations, where these teams view each other with suspicion or sometimes hostility.

8/1/2007

Some business leaders have a natural panache - but what if your CEO lacks that kind of flash? The answer is to approach your communication strategically and to use your CEO wisely. Here are a dozen techniques designed to secure strategic placements for your CEO and put your organization on the road to out-thinking the competition.

8/1/2007

Jay Conrad Levinson, author of "Guerrilla Marketing," the best-selling marketing series in history, shares his perspectives on the value proposition, getting peoples attention through marketing, and measuring your success. Levinson has been a past presenter and consultant for TMCA.

8/1/2007

Apply the 80/20 rule to your team. If your whole team is spending 80% of its time to get 20% of its results, dont you suppose theres some work in there that could be eliminated or reduced? Do you think investing a little bit of time to eliminate a lot of unnecessary work would be helpful? Of course it would! Joe Calhoon shares some advice on how to apply this universal rule to get results.

5/17/2007

Trade show participation can be essentially to any marketing strategy - but do it with puropse. Also make sure not to neglect pre- and post-event planning, which oftentimes is where you can get the most powerful ROI.

5/17/2007

An ad exchange acts as a trusted, neutral intermediary between buyers and sellers. With Google and Yahoo both already generating huge revenues with search-driven text ads, they appear well-poised to make a significant impact in the online advertising market.

5/17/2007

Marketing professionals in transportation face intense pressure and high expectations from top management to deliver more value to the company. Marketing executives need to develop new cross-functional skills to react to this pressure.

4/18/2007

What is "Careering?" An excellent question. But lets first clarify what its not. "Careering is NOT chasing a bigger salary, climbing a ladder, quitting your job, or ruthless overachieving," says Sally Hogshead, Keynote Speaker at the TMCA Annual Conference & Marketing Expo. Learn more on her insights in this article.

4/18/2007

When youre going on a journey, it helps to have a good map because it will save time and help you make the right decisions along the way. Your career is a journey, and its useful to have a clear picture of where you want to go with it. TMCA offers these practical tips in mapping out your career.

9/1/2006

9/1/2006

What are marketers doing differently to make the best use of budgets? More importantly, what are they doing differently to leverage marketing strategies to make sure corporate goals are achieved? TMCA takes a updated look at what is happening in the marketing landscape in the first half of 2006.

7/20/2006

How do you become a thought leader within an organization and within an industry overall? Its takes skill - and guts.

7/20/2006

But in a world of changing geopolitical/economic conditions, marketing leaders must be able to look beyond the "now" and take a more strategic leadership approach-to become thought leaders.

7/20/2006

Marketing professionals in motor carrier organizations or asset-based 3PLs need to take a more active role in helping their companies recruit drivers. Its the most critical "pain point" of any trucking-based enterprise.

7/20/2006

But in a world of changing geopolitical/economic conditions, marketing leaders must be able to look beyond the "now" and take a more strategic leadership approach-to become thought leaders.

11/20/2005

Tad Hutcheson, Director of Marketing at AirTran Airways, gives perspective on how the airline industry has migrated from well-defined brands to a price-driven commodity, how frequent-flyer programs have evolved into unusual loyalty programs for discount carriers, and how airline liquidations have meant less competition but also have shaken consumer confidence and create underserved markets. Read these perspectives and more.

9/16/2005

Brian Everett, Senior Partner of MindShare Strategies and TMCA Executive Director, spoke at a recent TMCA Marketing Bootcamp. His PowerPoint presentation addresses the importance of an organizations brand, and how to effectively build it.

9/1/2005

Joe Calhoon reveals the secrets to getting all you can but improving what you got. (Members Only Center).

9/1/2005

Nothing happens until something is sold. Yet, without the Marketing Department, the sales force would not have the leads, the collateral, the market intelligence, or the pricing to sell. How can you best make this relationship work? (Members Only Center)

9/1/2005

Mike Bosworth, famed author and speaker, has worked with TMCA to help sales and marketing executives refine how they sell complex and intangible services such as transportation and logistics. A key is getting sales and marketing to effectively work together. (Members Only Center)

9/1/2005

Creative and tactical tips to make sure your e-mail campaign is effective and results-oriented. (Members Only Center).

9/1/2005

Market research is a critical tool in today’s marketing arena. Learn more about its value and how to do it right. (Members Only Center)

9/1/2005

It’s one thing to ask marketers to justify expenses on their well-researched, thoroughly contemplated marketing programs. It’s another thing to impose accountability and responsibility for such expenditures onto those marketers in an effort to direct connect with the overall business plan.

9/1/2005

There are many ways brands can be valued - ranging from “consumer brand equity” to hard-nosed financial methods.

9/1/2005

The American Marketing Association has updated its definition of marketing to put stronger emphasis on customer relationships. TMCA considers adopting the new definition.

8/30/2005

Merry Elrick of DataDriven MarCom, Inc. spoke at a recent TMCA Marketing Bootcamp. Her PowerPoint presentation shows you the steps to take in order to determine your return on investment.