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 TMCA Recognizes Organizations for Outstanding Marketing  
 Release Date 4/16/2009     
   
  TMCA Recognizes Organizations for Outstanding Marketing
   
 
  MINNEAPOLIS—The Transportation Marketing & Communications Association (TMCA) recently announced the recipients of the 2009 Compass Awards. This awards program recognizes organizations in North American transportation and logistics that have created innovative, results-oriented marketing and communications programs.

“The Compass awards program encourages transportation and logistics companies to raise the bar in their marketing innovation while ensuring a direct correlation to bottom-line performance,” said Hernan Vera, Group Director, Sales & Marketing, Global Supply Chain Solutions, Ryder System Inc. and current TMCA president.

This year, TMCA received nearly 165 entries from more than 70 organizations. Approximately 12 percent of those entries received awards of excellence, with another 28 percent receiving awards of merit. All entries were evaluated by three regional judging teams in Illinois, Ohio, and Tennessee, using a 6-point scaling system. Fifty percent of the total score is based on the Work Blueprint—a detailed write-up on the marketing campaign. The remaining 50 percent is based upon the actual creative work samples.

Compass Award recipients will be honored at a formal gala June 2, the final event of TMCA's Annual Conference at the Rancho Bernardo Inn in San Diego, Calif. Two solo awards for overall high scores—Best in Business-to-Business and Best in Business-to-Consumer—will be announced live during the gala in Florida. Recipients of the 2009 Compass awards in the following 10 individual categories are:

Integrated Communications category. Receiving awards are International Truck & Engine Corp., Saddle Creek Corp., MindShare Strategies, FedEx National LTL, San Joaquin Regional Transit District, Con-way Freight, KG Partners, FedEx Freight, Los Angeles County Metropolitan Transportation Authority, Agility Logistics, Metrolink, Regional Transportation Commission, Ryder System, Inc., Union Pacific, Bailey Lauerman, and Pacer International.

Single Advertisement category. Receiving awards are YRC Worldwide, FedEx Freight, CN, Riverside Transit Agency, The T, Emerge Interactive Media, and Wil Trans.

Advertising Campaign. Receiving awards are American Trucking Associations, Celadon Canada, Dallas Area Rapid Transit, Southeast Wisconsin Transit Partners, Virginia Railway Express, Koch Trucking, Los Angeles County Transportation Authority, and O & S Trucking.

Direct Marketing Campaign category. Receiving awards are FedEx Trade Networks, APL Logistics, Community Transit, and Transplace.

Communications Collateral category. Receiving awards are ALK Technologies, CN, Equilibre Communications Inc., Dallas Area Rapid Transport, XTRA Lease, Con-way, The Port Authority of New York/New Jersey, Union Pacific, Bailey Lauerman, Fresno Area Express (FAX), and Dallas Area Rapid Transit.

Publications category. Receiving awards are FedEx Freight and Con-way.

Web-Based Marketing category. Receiving awards are International Truck & Engine Corp., Bailey Lauerman, Honeywell Aerospace, Community Transit, Con-way Freight, KG Partners, Con-way Truckload, KG Partners, CirclePoint, Words Pictures Ideas, Bailey Lauerman, Elliott Aviation, and Echo Global Logistics.

Multi-Media Marketing category. FedEx Freight, APL Logistics, Dallas Area Rapid Transit, The T, and YRC Worldwide.

Special Events category. Receiving awards are Regional Transportation Commission, Ryder System, Inc., and CaseStack.

Media Relations category. Receiving awards are LoneStar, Ketchum Public Relations, Ryder System, Inc., Saddle Creek Corp., MindShare Strategies, Con-way Freight, KG Partners, and GO Transit.


For more information on TMCA and the 2009 Compass Awards, visit TMCA at http://www.TMCAtoday.org or contact the TMCA Office at 952-442-5638, x208.

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  The Transportation Marketing & Communications Association (www.TMCAtoday.org) provides knowledge, connections, recognition, and solutions to marketing, sales, and communications professionals in all modes and market segments of the transportation and logistics industries.
   
 

 

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